Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

International 146

International Internal Tools Software 146

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Now, to be fair, that 51% number is a drop from 62% in 2018. Today, quality rules (as does advertising). They bought in.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Using too many tools.

Content Marketing 110

Content Marketing Print Analysis Data 110

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The issue lies in the inability of PR to achieve its value. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 27, 2018

There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1 4 Shift of budgets from marketing to public relations Marketing spend continues to migrate away from big budget advertising campaigns and towards public relations activity.

Report 85

Report Analysis Financial Reputation 85

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Even the advertisers are aiming for a bigger investment in PR. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Specifically, media relations, or earned media, is poised for new prominence.

Media 94

Media B2B Groups Conference 94

Prohibition

FEBRUARY 25, 2020

In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for. This is a common misconception.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Contently - Strategy

DECEMBER 4, 2018

At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. Your content should still aim to engage, entertain, and inform as it promotes or advertises. And how can you make a memorable first impression that helps their lives?

Case Study 110

Case Study Marketing Study Content Marketing 110

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

SEPTEMBER 19, 2017

.” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend? – print advertising. – pay per click advertising. 8) If a law firm decided to increase its marketing budget by 10% in 2018, how would you recommend they invest it? – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Mark My Words

JUNE 15, 2018

Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. and options for policy. Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR.

Policies 60

Policies Industry Newspapers Interviews 60

Mark My Words

FEBRUARY 15, 2021

A limited-edition print of Muhammad Ali and Nelson Mandela hangs in the reception and, once it opens again post-pandemic, stars will be able to meet in the player’s lounge, which has table tennis and snooker tables, and a Playstation and an Xbox both loaded with FIFA 20. Europe felt like a natural place to expand.’.

Sports 60

Sports Government Agency Pitching 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 12) July 30, 2018: ShareIQ. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers.

Technology 12

Technology Company Software Marketing 12

Buzzstream

DECEMBER 4, 2024

I started digital PR back in 2018. So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. With a lot of these other avenues and you got SEO there’s like advertising or influencer marketing.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. How does that work?

Marketing 62

Marketing Pitching Corporate Technology 62

Maxim Behar

SEPTEMBER 4, 2023

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?

Social Media 52

Social Media Media Writing Web 52

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 13) Data says it’s fit to print.

Marketing 100

Marketing Content Marketing Crisis Management Data 100

Stephen Waddington

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The number of journalists has fallen by a quarter from 23,000 in 2007, to 17,000 in 2018. Local news has faced an assault on two fronts. Neither has been replaced by a sustainable model.

Local 112

Local Report Newspapers Government 112

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Three decades on I’m less positive. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

Wadds Inc.

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The number of journalists has fallen by a quarter from 23,000 in 2007, to 17,000 in 2018. Local news has faced an assault on two fronts. Neither has been replaced by a sustainable model.

Local 59

Local Report Newspapers Government 59

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign. Needless to say, the gallery had to order more prints. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60

Flatiron Communications

AUGUST 26, 2018

Civil (@Join_Civil) August 24, 2018. Vanity Fair : $15/year print and digital. What’s more, many of these high quality print/digital news organizations serve as catalysts for coverage and conversation in social media and on national cable and broadcast TV (mobile or otherwise). The Los Angeles Times : $7.96/month

Journalism 38

Journalism Newspapers Media Print 38

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding. Chris Lynch: Is print media dead? Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60