ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 102

Survey Marketing B2B Content Marketing 102

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. – Digital and visual storytelling. measurePR April 2018. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. measurePR May 2018. So now you get not one, not two, but THREE chat recaps below.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Copyright © 2018 Ann Wylie. Luckily. .

Storytelling 149

Storytelling Case Study Writing Banking 149

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. The study found that people are unwilling to believe information they see and read.

Brand 69

Brand Branding Sports Consumer 69

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Their posts, all photos, took the rest of the nine spots. Email Katherine via katherine.ellis@newswhip.com.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Content teams often sit two or three levels below the CMO. ” So why hasn’t there been more attention and investment in content?

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ The lines between marketing, advertising, and PR will continue to blur, with many companies wanting to consolidate the three efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #4

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

NOVEMBER 27, 2018

There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1 The ownership of storytelling is allowing us to outpace other marketing rivals. #4 The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. A reset on advertising spend.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

MARCH 28, 2017

While labeling this person a “data scientist” may be overblown, McKinsey estimates that by 2018 the number of data science jobs in the US will be over 490,000, yet the eligible, qualified candidates to fill these jobs will be fewer than 200,000. Take, for example, just how hot Domino’s Pizza is today. Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. You can download a copy here. In the meantime, here’s a summary. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 96

Survey Media Relations Corporate Communications 96

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. According to the Nielsen Global Trust in Advertising Report, 83% of people trust recommendations of friends and family , and the same percentage take action on these opinions at least some of the time!

Facebook 113

Facebook Social Media Analytics Blogging 113

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. are all important questions to pose and define to help you figure out how you’ll market to each segment of contacts in 2018. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >> Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. The post PR Winners: The Best Stories of 2018 appeared first on Crenshaw Communications.

Fashion 255

Fashion Reputation Social Media Brand 255

Contently - Strategy

SEPTEMBER 25, 2018

In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 105

Marketing Video Product Launch YouTube 105

Waxing UnLyrical

NOVEMBER 18, 2015

Video already makes up 78 percent of Internet data, and it is set to increase to 84 percent by 2018, according to Cisco Systems. Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year. Next year” is only some 43-days away.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

DECEMBER 4, 2018

At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. Your content should still aim to engage, entertain, and inform as it promotes or advertises. And how can you make a memorable first impression that helps their lives?

Case Study 110

Case Study Marketing Study Content Marketing 110

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” Virtually influencers also can be precisely controlled to do and say exactly what advertisers desire, ‘on- and off-camera.’

Ethics 70

Ethics Consumer Reputation Corporate 70