The Stalwart Blog

DECEMBER 20, 2017

This year certainly possessed its share of PR events, and 2018 will not disappoint either. While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America.

Company 114

Company Viral Travel Corporate 114

Communications Conversations

APRIL 30, 2018

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.

Employee 94

Employee Technology Communications Corporate 94

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. ” Office life. ” Office life. Brand comebacks.

Trends 111

Trends Crisis Corporate Course 111

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees have great ideas.

International 136

International Internal Communications Employee 136

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. These include employees, subcontractors (up to 65%), software and consumable items.

Agency 171

Agency Enterprise Software Financial 171

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. 9) The purpose of marketing metrics.

Survey 107

Survey Marketing B2B Content Marketing 107

The Stalwart Blog

JULY 22, 2018

You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement. After making its way through the celebrity industry, I felt the time was right to hit Corporate America. So much for predictions. Not necessarily.

Corporate 87

Corporate Employee Industry 87

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

International 147

International Internal Employee Mobile 147

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. The youngest members of Gen Z turn 11 in 2023.

How To 162

How To Employee Leadership Nonprofit 162

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Talk to Us !

Corporate 95

Corporate Communications Survey Employee 95

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 81

Survey Industry Communications Corporate 81

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C.

Corporate 102

Corporate Consumer Employee Print 102

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Therefore the UK will likely leave the EU in October 2018. Reassure customers, employees, suppliers and other stakeholders.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Find the 2018 Trust Barometer here.). Just draft it and I’ll take a look.”.

Communications 149

Communications Employee Leadership Writing 149

PRSay

MAY 25, 2021

And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices.

Training 192

Training Policies Study Community 192

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor.

Leadership 158

Leadership Automotive Employee Corporate 158

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2019

By taking advantage of the 2017 tax legislation that cuts corporate rates from 35 to 21 percent, FedEx managed to reduce its tax bill from $1.5 billion that year to exactly zero in 2018. The piece illustrates how many major corporations benefited from the tax cuts and what some did with the windfall, using FedEx as an example.

Policies 149

Policies Newspapers Corporate Examples 149

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

International 138

International Internal Communications Strategy 138

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus last raised $12.5 It says it has “hundreds of customers…10 of the Fortune 50.”

International 148

International Internal Tools Software 148

Communications Conversations

MARCH 26, 2018

In fact, I’ve heard it first-hand from recruiters and corporate folks, too (I’m not looking for a job–but, people do bring this up from time to time). Because that’s the only message I can possibly come up with as to why these corporations and agencies don’t want to hire independent consultants.

Employee 79

Employee Corporate Meeting Agency 79

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. Some are effortlessly sincere.

Interviews 170

Interviews Media Training Training Video 170

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? But, what is a bit surprising in the first few weeks of 2018, is the number of people talking about and asking about executive engagement on LinkedIn. It’s all real people–your employees, vendors and customers! Probably LinkedIn.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. 2018 JOTW Communications Survey. 2018 JOTW Communications Survey.

Survey 151

Survey Communications Measurement Internal 151

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive received its series C funding in 2018 and has a large roster of global customers including Airbnb, Lyft, Experian, Berkshire Hathaway, H&R Block, and others.

Software 150

Software Analytics Data Technology 150

Sword and the Script

APRIL 9, 2019

2018: $95,000. Corporate positions do tend to pay more than agency positions – and that remained true this year. The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: Corporate communications median salary was $127,100; PR agency median salary was $96,000; and. 2017: $91,000.

Publicity 108

Publicity Survey Comparison Report 108

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 145

Company Employee Internal International 145

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 2018 JOTW Communications Survey. 2018 JOTW Communications Survey.

Survey 134

Survey Communications Ethics Measurement 134

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. See this earlier post for best practices in putting on a successful PR event. Do some (real) good. Convey a point of view.

Branding 196

Branding Brand Reddit B2B 196

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. In the years 2018, 2019 and 2020, the survey saw a majority of respondents cite a single answer as the top challenge.

Communications 177

Communications Survey Employee Measurement 177