Remove 2018 Remove Employee Remove Leadership
article thumbnail

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Starbucks demonstrated this after the 2018 arrest of two Black men in Philadelphia. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78
article thumbnail

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. Our dedicated through leadership content strategy and campaign efforts are just getting off the ground.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Starbucks demonstrated this following a 2018 racial bias incident by quickly acknowledging the issue, closing stores for bias training, and accelerating diversity initiatives.

article thumbnail

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

article thumbnail

Managing Brand Reputation in an Era of Digital Backlash

5W PR

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

article thumbnail

2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. ” Office life. Brand comebacks. Self-improvement.

Trends 112
article thumbnail

“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders. The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages.

Corporate 203