Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

International 146

International Internal Tools Software 146

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Date: March 21, 2018. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing International 256

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Fast forward to 2018 and the list now looks something like this: Email. Internal social media tools (Yammer).

Employee 94

Employee Technology Communications Corporate 94

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

Conference 166

Conference Technology Mobile Analytics 166

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. When I say that to a professional audience, they might respond, “Well, yeah, but I’m writing about a technology solution.” To learn more about the PRSA 2018 International Conference including programming and registration information, visit here.

Writing 103

Writing Conference International Internal 103

Cision

DECEMBER 12, 2017

Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Are You Finding Fake Media Sickening? About Penny Sansevieri. Penny Sansevieri, CEO and founder of Author Marketing Experts , Inc.

How To 279

How To Media Pitching Creativity 279

Stephen Waddington

AUGUST 13, 2019

In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society.

International 84

International Internal Ethics Communications 84

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands. Today, that number is 40,000 and rapidly growing.

Tourism 150

Tourism Employee Web Travel 150

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

International 68

International Internal Print Skype 68

PRSay

APRIL 15, 2019

My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. It was on a beautiful Sunday morning in August 2018. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I call it my one-year intensive.

Nonprofit 119

Nonprofit Conference Study Retail 119

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ). Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

And how does a brand afford the fees and measurement costs associated with a broad international campaign? Forrester’s 2018 report on the latest word-of-mouth platforms that harness technology to scale and measure influencer programs is useful for some of the recent tools it cites.

Fashion 180

Fashion Instagram Measurement YouTube 180

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. measurePR April 2018. measurePR May 2018. So now you get not one, not two, but THREE chat recaps below.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. Brand humanization. It’s always nice to have a human touch, but it isn’t always possible, especially for smaller organizations. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 147

Company Tools Technology Software 147

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Herbert Schmertz (1930-2018) introduced the idea of corporations fighting criticism and espousing principles with his creation of the “advertorial” in the 1970s. Lee also proposed to John D. Rockefeller Jr. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR technology. That is, yes. Media relations only gets harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ). Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 99

Software Reddit Marketing Survey 99

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) Suddenly, it’s fall! That means the fourth quarter will be here in no time. PR tips for Q4. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 108

Marketing Newspapers Print Corporate 108

PRSay

OCTOBER 24, 2018

He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. In 2018, Routledge published his book Public Relations in Hyper-Globalization: Essential Relationship Management — a Japan Perspective.

Ethics 265

Ethics Automotive Conference Technology 265

PR 20/20

OCTOBER 31, 2017

Technology utilization. Is better data usage and insights part of your strategic objectives for 2018? data quality and management were the top two marketing technology challenges in 2016.”. To look for one way to utilize AI in 2018, check out 5 Artificial Intelligence Tools to Plan Your Next Content Strategy.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Minor notes from the world of PR technology. Have an interesting announcement from a PR technology vendor?

Software 152

Software Tools Print Technology 152

Critical Mention

MARCH 19, 2021

Jenkins joined the Critical Mention team in 2011 as a sales executive, was later promoted to sales director, and was promoted again in 2018 to Vice President of Sales and Account Management. Through their dedicated effort and consistent energy, they drive customer acquisition and expansion and make strong company growth a reality.”.

Software 78

Software Energy Technology International 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 189

Writing Communications Marketing B2B 189

Stephen Waddington

NOVEMBER 11, 2020

The framework was published in 2018 and was developed as part of a two-year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Google Ethics 115

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Internal culture is becoming part of a brand’s identity. The build-up of mistrust.

Privacy 82

Privacy Branding Brand YouTube 82

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention. Jean Valin is due to speak at the International Public Relations Summit in Bali in November.

Ethics 90

Ethics Tools Groups Government 90

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. What Are Some Exciting New SEO Features to Look Forward to in 2018? Digital Marketing Never Gets Old.

Interviews 84

Interviews Agency SEO Google 84

Stephen Waddington

NOVEMBER 30, 2017

I cited both these issues in my recent Public Relations in 2018 blog. How technology brought us together , Rachel Botsman. We agreed to try and start an international conversation next year around this issue. The impact of algorithms on discourse in the public sphere needs to be characterised and their creators held to account.

Publicity 86

Publicity Ethics Survey Google 86