Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. How long have you been in journalism and how did you get started? I joined my university’s newspaper as a reporter in 2018. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 88

Meeting Media Pitching Newspapers 88

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. PRWeek Awards. Location: New York City, New York. Hashtag: #PRWeekAwards.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR technology. That is, yes. Media relations only gets harder. Top tactics in PR and comms.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

Automotive 84

Automotive Report Meeting Radio 84

Critical Mention

OCTOBER 25, 2021

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

Bianchi Biz Blog

OCTOBER 19, 2020

Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. Get to the point. Make it clear and concise.

Automotive 68

Automotive Report Meeting Insurance 68

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 110

Sports Advertising Advertising Survey 110

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

DECEMBER 10, 2018

It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society. A second part of the inquiry was to be delayed until after a criminal prosecution against the News of the World for phone tapping but was dropped in March 2018.

Education 60

Education Ethics Journalism Media 60

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Trending Topics Can Work Both Ways . Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. By Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. As law firms patiently waited (prayed?)

Agency 91

Agency Trends Marketing Survey 91

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” And it’s not just the startups anymore.

Software 91

Software Banking Technology Corporate 91

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers.

Government 103

Government Education Print Ethics 103

Mark My Words

JUNE 15, 2018

Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. I wish to return.

Policies 60

Policies Industry Newspapers Interviews 60

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. In the U.S., How content could become even more critical. ” Clay said.

Privacy 102

Privacy Google Advertising Advertising 102

Beyond PR

APRIL 24, 2018

To learn more about the State of The Media in 2018 download the report. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. About Nick Bell. Follow him on Twitter @nbell94102.

Media 75

Media Survey Pitching Journalism 75

NewsWhip

JULY 21, 2020

In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He earned a bachelor’s degree in mathematics from Michigan and a doctorate in computer science at the Massachusetts Institute of Technology. This mainstream percentage has trended a little lower (~10.5%–12.5%)

System 78

System Facebook Twitter Software 78