ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2018: 20 Insightful PR and Marketing Predictions for 2018. next year, down from 6.4%

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

FEBRUARY 8, 2022

privacy is moving to the forefront of ad targeting,” he adds. In 2018, a Harvard Business Review report asked how targeted ads can be most effective in an age of increased customer awareness. These solutions, which are becoming increasingly sophisticated, are fast becoming a key component in any marketer’s tech stack.”

Advertising 138

Advertising Advertising Privacy Apparel 138

PRSay

MARCH 29, 2018

Communicators often cannot say much about sexual assault because of privacy constraints, which opens the issue to public criticism and confusion. First, I think the role of the federal government in higher education will likely be top-of-mind, specifically around Title IX and sexual-assault issues.

Education 74

Education Communications Privacy Construction 74

Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people. They reflect the values of their consumers and use their power to act. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around.

Trends 48

Trends Privacy Ethics Government 48

Buzzstream

OCTOBER 30, 2024

In those cases you see them link to Plausible’s data policy on their privacy policy pages. 19, 2024, but it cites a statistics post from DeviceAtlas published in 2018! They also have thought leadership getting links. Even thought leadership content gets a lot of links. Virtually every customer becomes an ad for you.

Analysis 114

Analysis SEO Data Software 114

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. As one CMO put it, B2B marketing is “ a sea of sameness.”

Social Media 116

Social Media Marketing Media Creativity 116

Doctor Spin

FEBRUARY 8, 2025

The Cambridge Analytica Aftermath Using a seemingly harmless personality quiz app, Cambridge Analytica collected users and friends data, exploiting Facebooks lax privacy policies. It led to Facebook CEO Mark Zuckerberg testifying before Congress, a $5 billion fine for Facebook, and a broader reckoning on data privacy and digital propaganda.

Strategy 103

Strategy Wikipedia Data Facebook 103