Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior. In fact, earned might just be the thing that improves paid.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 78

Creativity Technology Marketing Web 78

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 81

Survey Industry Communications Corporate 81

PRSay

APRIL 11, 2018

” sequence can be viewed as a timeless cautionary tale for the importance of team-wide togetherness in baseball, 2018’s communications predicaments transcend language barrier issues and pitch selection stare-downs between pitchers and catchers. At the very least, technology can help a team prepare for its upcoming matchups.

Analytics 90

Analytics Communications Trends Sports 90

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. When I say that to a professional audience, they might respond, “Well, yeah, but I’m writing about a technology solution.” To learn more about the PRSA 2018 International Conference including programming and registration information, visit here.

Writing 103

Writing Conference International Internal 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Branding 196

Branding Brand Reddit B2B 196

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. Others are attempting to clarify the obscured lines between trained journalists and the media. The conversations remain more important than ever.

Conference 111

Conference International Internal Storytelling 111

Stern + Associates

AUGUST 20, 2024

Release date: September 3, 2024 “ Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI ” by Paul Daugherty In this perfectly timed update to his 2018 bestseller on how emerging technology is changing how we work, top Accenture technology executive Paul Daugherty and co-author H.

Case Study 118

Case Study Handbook Technology Policies 118

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit. Maybe it’s a combo of both. Cydney Strommen, director-North America Marketing Communications, Aveda.

Communications 83

Communications Public Affairs B2C B2B 83

Stern + Associates

SEPTEMBER 5, 2023

As chief executive, Timms has already overseen the completion of a $550 million renovation to fully modernize David Geffen Hall – home of the New York Philharmonic – with state-of-the-art design and technology as well as accessibility that is far above industry standard.

Leadership 62

Leadership Mobile Groups Strategy 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

International 147

International Internal Employee Mobile 147

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 94

Sports Communications Viral Fashion 94

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It peaked with its most relevance in 2018," he said. It provides a signpost to how practitioners should develop future skills.

Communications 105

Communications Big Data Leadership Data 105

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. An executive whose name and point of view appears regularly in the trade press will become an industry fixture.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel.

Education 122

Education Technology Policies Leadership 122

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. In 2018 half-life of a news story can be hours and often minutes. Its newsworthiness depends on the subject and relevance to stakeholders.

Tools 203

Tools Web Banking Wikipedia 203

Stern + Associates

MAY 30, 2023

But organizations have much to gain if they expand their current view to treat AI as a knowledge-work teammate, says leadership and innovation authority Hal Gregersen , senior lecturer at the MIT Sloan School of Management and award-winning author of “ Questions Are the Answer ” (Harper Business, November 2018).

Technology 110

Technology Groups Leadership Strategy 110

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. PR technology. That is, yes. Media relations only gets harder. Social media platforms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PRSay

MARCH 28, 2018

Technology, generation gaps and FOMO (fear of missing out) are a few of the challenges facing higher-education communicators. These questions were answered by Tasha Neumeister , communications manager at Loyola University Chicago and a member of the Senior Summit Planning Committee.

Education 94

Education Policies Social Media Crisis 94

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. See this earlier post on eight tools for thought leadership. Suddenly, it’s fall!

Retail 136

Retail Creativity Leadership Agency 136

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 186

Marketing Content Marketing Data Social Media 186

PRSay

OCTOBER 24, 2018

He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. In 2018, Routledge published his book Public Relations in Hyper-Globalization: Essential Relationship Management — a Japan Perspective.

Ethics 265

Ethics Automotive Conference Technology 265

Stephen Waddington

NOVEMBER 11, 2020

The framework was published in 2018 and was developed as part of a two-year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To offer organisational leadership 10.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 189

Writing Communications Marketing B2B 189

PRSay

AUGUST 6, 2019

Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. Tip 1: Innovate w ith an incubator. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

MARCH 9, 2021

So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018. If you enjoyed this post, you might also like: 8 Innovations in Public Relations Technology to Watch.

Software 145

Software Agency Pitching Analytics 145

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 173

Survey Marketing B2B Study 173

PRSay

JULY 22, 2021

As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. With many employees having worked remotely for the past 18 months, they possess (and have embraced) the technology and equipment to do their jobs successfully from home.

Employee 148

Employee Exercises Study Meeting 148

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. Second, the platform is built on modern technology.

Tools 156

Tools Media Software Analysis 156