Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Rise of native advertising. Marketing’s funnel is changing. SEO goes mobile. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

DECEMBER 17, 2018

A comprehensive new report from AI-powered social marketing platform Socialbakers takes a deep exploratory dive into 2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social media to engage with audiences at scale.

Social Media 124

Social Media Trends Media Advertising 124

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! The post 2019 Business Checklist appeared first on Konnect Agency.

Agency 75

Agency Analysis Social Media Advertising 75

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

Business Wire

FEBRUARY 9, 2021

Trillion in 2019. I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Consumer spending by women worldwide reached an estimated US$31.8 Buying power of the global LGBT population rose to about US$3.6

Financial 250

Financial Advertising Advertising Groups 250

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Prakkypedia

DECEMBER 17, 2018

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. This involves listing all of your current communications methods and channels (enewsletters, industry networking, paid advertising, social media) alongside a list of all your stakeholders (customers, partners, suppliers, staff). What’s working?

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Agility PR Solutions

JUNE 20, 2019

According to the firm’s latest State of Creative Hiringdata, 75 percent of advertising and marketing hiring decision makers anticipate expanding their […]. The post 3 in 4 companies will expand creative teams in 2nd half of 2019 appeared first on Agility PR Solutions.

Creativity 98

Creativity Company Advertising Advertising 98

Agility PR Solutions

MAY 1, 2019

Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the survey found.

Small Business 66

Small Business Survey Advertising Advertising 66

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results.

Trends 109

Trends Marketing Instagram Social Media 109

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. Privacy laws spook marketers. Behemoths build ‘walled gardens’.

Privacy 434

Privacy Case Study Advertising Advertising 434

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. Read more: Super Bowl 2019 Data via Marketing Charts. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”.

Advertising 84

Advertising Advertising B2C Retail 84

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of Of course, the most […]. “Of Of course, the most […].

Local 66

Local Consumer Brand Branding 66

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

Agility PR Solutions

DECEMBER 25, 2018

According to The Creative Group‘s latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. The post 6 In 10 companies plan to expand creative teams in first half of 2019 appeared first on Agility PR Solutions.

Creativity 77

Creativity Company Advertising Advertising 77

Agility PR Solutions

JULY 15, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 164

Study Advertising Advertising Industry 164

Action PR

DECEMBER 16, 2019

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights. We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Food’s inaugural Kindness Café, we returned in 2019 with a bigger and better stand and activation.

Sports 52

Sports Film Local Exercises 52

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% year-on-year. A large percentage of this amount goes to media coverage that includes finding and working with journalists and reporters. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Financial 215

Financial Advertising Advertising Report 215

Onclusive

OCTOBER 18, 2019

Date/Time: November, 13 2019 at 10AM PST. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies.

Brand 285

Brand Branding Media Measurement 285

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. Read more: Super Bowl 2019 Data via Marketing Charts. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”.

Advertising 60

Advertising Advertising B2C Retail 60

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Advertising is a distant third. Read more: What do Public Relations Salary Ranges Look Like in 2019? Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’ A 30-second spot cost $5.25

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn. I've gone through the whole report and wanted to share some of the things that stood out to me.

Report 64

Report Trends Education Data 64

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 17, 2019

While there have been 44 published Off Script interviews in total, nine were completed in 2019. 4) Social media advertising as surround sound. “By We’ve gone from only running 3-4 campaigns a year, to having created 13 different segmented campaigns in just the first half of 2019. Lacey Ford. Off Script No. Betsy Hindman.

Marketing 80

Marketing Storytelling Interviews B2B 80

Prohibition

JANUARY 31, 2019

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. This week saw the launch of our latest bridal campaign for Goldsmiths. Focus on the product was really important, along with bright bold colour and brand recognition throughout.

YouTube 48

YouTube Retail Advertising Advertising 48

Prohibition

JANUARY 31, 2019

With 2019 well underway, we have been working hard at Prohibition HQ on exciting Spring campaigns for lots of our retail clients. This week saw the launch of our latest bridal campaign for Goldsmiths. Focus on the product was really important, along with bright bold colour and brand recognition throughout.

YouTube 54

YouTube Retail Instagram Video 54

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). I’ve read all 300+ pages and summarised the stuff you need to know.

Report 81

Report YouTube Privacy Web 81

Critical Mention

DECEMBER 2, 2018

Taking advantage of Instagram’s advertising options also generates engagement with your audience. The post 2019 Marketing Strategies for Small Business Owners appeared first on Critical Mention - Media Monitoring. Keep in mind that visuals are everything. There cannot be a poorly taken video or image on your page. SCHEDULE A DEMO.

Small Business 72

Small Business Strategy Marketing Instagram 72

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 110

Sports Advertising Advertising Survey 110

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Consumer 40

Consumer Agency Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year! . We’re back at it!

Consumer 40

Consumer Agency Media Software 40

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Podcasts are mainstream. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204