Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. What stood out to you as the most essential item in the 2019 Meeker Report?

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. A reset on advertising spend. However, growth in global ad spend is expected to slow to about 5.9% next year, down from 6.4% estimated in June.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Career paths will evolve. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

MAY 21, 2019

Privacy concerns. billion monthly active users (MAU) worldwide as of March 31, 2019. billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for March 2019. How many dollars are you investing in Facebook advertising compared to other social AND digital channels? Not in 2019.

Facebook 60

Facebook Branding Brand Privacy 60

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 116

Social Media Marketing Media Creativity 116

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In the 2019 press release below, Johnson & Johnson confirmed that there was no asbestos in its baby powder after allegations were made.

Privacy 52

Privacy Ethics Airlines Facebook 52

Doctor Spin

FEBRUARY 8, 2025

Heres what Steve Bannon told PBSs Frontline in 2019: Steve Bannon: The opposition party is the media. In short, Facebook went hard for the advertising dollar. It led to Facebook CEO Mark Zuckerberg testifying before Congress, a $5 billion fine for Facebook, and a broader reckoning on data privacy and digital propaganda.

Strategy 103

Strategy Wikipedia Data Facebook 103