PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

5W PR

FEBRUARY 21, 2020

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Brand 157

Brand Branding Chemicals Consumer 157

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Agility PR Solutions

FEBRUARY 12, 2020

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Consumer 103

Consumer Brand Branding Examples 103

Flack's Revenge

JUNE 25, 2019

Consumers trust the industry only slightly more than cable TV providers. Ty said that insurance has a branding issue; it’s the only industry where there’s an inherent conflict between customer and provider. The post Fostering Insurtech Success at GILS 2019 appeared first on Flack's Revenge. Making Lemonade.

Insurance 149

Insurance Insurance Meeting Technology 149

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […].

Study 195

Study Technology Consumer Report 195

Stern + Associates

NOVEMBER 15, 2024

BlueSky was initially conceptualized by Twitter co-founder Jack Dorsey in 2019 as a way to create a more open and user-centric social media ecosystem. Why Marketers Should Pay Attention BlueSky represents an exciting opportunity for brands and marketers looking to engage with audiences in more authentic and personalized ways.

Social Media 117

Social Media Privacy Media Twitter 117

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! In a world ruled by technology, simply being aware of marketing trends is not enough.

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7

Local 66

Local Consumer Brand Branding 66

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. ” .

Media 273

Media Privacy Data Analytics 273

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 94

Consumer Brand Branding Radio 94

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to test changes to your brand’s products?

Consumer 120

Consumer Video Customer Service Twitter 120

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . In 2019, TechCrunch reported that there were 500 million daily active users of Instagram’s Stories features.

Social Media 344

Social Media Strategy Media LinkedIn 344

Communications Conversations

JUNE 18, 2019

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands). Enter Target and its branded gifs.

Community 127

Community Twitter Brand Branding 127

Agility PR Solutions

FEBRUARY 10, 2019

Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors.

Marketing 94

Marketing Survey Consumer Agency 94

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: .

Media Relations 195

Media Relations Case Study Media Study 195

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. In the last two years back office, infrastructure and brands have been consolidated. The Story format has been adopted universally by consumer social media platforms after being developed originally by Snap. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

NewsWhip

NOVEMBER 16, 2018

We take a look at what catches and holds their attention ahead of 2019. The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. In our new Gen Z guide, we explored what excites and compels this generation to share on social media.

Consumer 110

Consumer Social Media Media Journalism 110

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? This idea has only gained traction in recent years, with many brands following suit.

Brand 74

Brand Branding Pinterest Conference 74

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Brand 78

Brand Branding Film Instagram 78

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

Consumer 78

Consumer Brand Branding Fashion 78

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

Agility PR Solutions

APRIL 8, 2019

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. The post The fastest-growing American brands of 2019—which iconic company leads the pack? while many […]. while many […].

Company 74

Company Brand Branding Consumer 74

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 75

Consumer Brand Branding Survey 75

Agility PR Solutions

JANUARY 15, 2019

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. The post The 6 key things influencers look for when collaborating with brands appeared first on Agility PR Solutions.

Fashion 107

Fashion Brand Branding Consumer 107

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88