5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. 10 resolutions for better PR campaigns in 2019. A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Keep it real.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. From a communications perspective, it is vital to prepare clear reasoning and outline support steps for both the impacts and the press, addressing why staff reductions happen and what the future looks like as a result. Privacy laws spook marketers.

Privacy 434

Privacy Case Study Advertising Advertising 434

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Conversational commerce. SCHEDULE A DEMO.

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry.

Case Study 367

Case Study Study Media Relations Media 367

Business Wire

MAY 4, 2021

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020.

Blogging 225

Blogging Communications Company Publicity 225

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Guidelines 78

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

Communications 202

Communications Nonprofit Employee Local 202

Garrett Public Relations

DECEMBER 9, 2018

Of all the things PR pros can expect in 2019, change seems to be the only constant. The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Ethics 141

Ethics Trends Publicity Crisis Management 141

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Flack's Revenge

JANUARY 10, 2019

10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). The post How to Social in 2019: Experts Share their Views appeared first on. Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger).

How To 159

How To Facebook Social Media Advertising 159

PRSay

FEBRUARY 14, 2019

Word gaffes also undermine business communication. Senka Hadzimuratovic , head of communications at the proofreading platform Grammarly , cites commonly misused words such as “than” versus “then,” and “lose” versus “loose.” “Thought leader” — as Matt of Superior, Colo., puts it, “Thoughts aren’t ranked or scored.”

Writing 144

Writing Storytelling Reputation Social Media 144

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 are ranked according to percentage revenue growth from 2019 to 2022. Recognize Crenshaw Communications Clients appeared first on Crenshaw Communications. Digiday and Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

PRSay

FEBRUARY 12, 2021

In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security. The webinar’s moderator, Kirk Hazlett, APR, Fellow PRSA, is an adjunct professor of communication at the University of Tampa in Florida. The downside “is that it exposes you to greater scrutiny.”.

Ethics 174

Ethics Communications Nonprofit Journalism 174

Onclusive

APRIL 24, 2019

Join our webinar with Scott Hadly , Managing Editor, and Liza Crenshaw , Communications Manager, from 23andMe to learn how they are using PR Attribution to get insights into the types of content, campaigns and media channels that drive their business outcomes, and how this data helps them optimize their communications strategy.

Data 57

Data Measurement Technology Strategy 57

Onclusive

JANUARY 13, 2020

In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. Although in 2018 the digital health industry received a record breaking $8.1

Media Relations 305

Media Relations Media Financial Corporate 305

Agility PR Solutions

JANUARY 29, 2020

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. The post The top three lessons PR learned in 2019 appeared first on Agility PR Solutions. The post The top three lessons PR learned in 2019 appeared first on Agility PR Solutions.

Big Data 121

Big Data Creativity Technology Data 121

Agility PR Solutions

JUNE 23, 2019

We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists. The post Five trends shaping the comms strategy of brands in 2019 appeared first on Agility PR Solutions.

Trends 119

Trends Strategy Branding Brand 119

Cision

MARCH 11, 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Measurement 178

Measurement Communications Study 178

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. As communications professionals, we know what will resonate with the public and what will not.

Communications 171

Communications Survey Enterprise Radio 171

Onclusive

SEPTEMBER 17, 2019

Date and Time: 10/09/2019 at 10am PST. They partnered to launch a communications program to promote their “Heritage Travel” concept and leveraged PR performance insights from Onclusive to optimize their strategy and demonstrate bottom-line impact.

Travel 57

Travel Measurement Trends Data 57

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

Case Study 284

Case Study Travel Study Consumer 284

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 174

Measurement Communications Banking Survey 174

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Video 127

Video Trends Branding Brand 127

Steve Barrett on PR

JANUARY 11, 2019

PR doesn't exist in a vacuum and there are numerous tectonic shifts in the business and political landscape that shape the environment within which communicators operate.

Communications 150

Communications 150

NewsWhip

OCTOBER 10, 2019

The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2019 Engagements to Holiday Trends Content on Pinterest. Top Pinned Articles in 2019. Pinners are all about the food in 2019 so far. What’s trending now for upcoming holidays?

Pinterest 113

Pinterest Trends Comparison Data 113

PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. There has never been a more important time in our humanity or the world than now for responsible communication.

Trends 155

Trends Communications Ethics Corporate 155

Stuart Bruce

APRIL 3, 2019

The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Is it a terrible PR move or just a juicy corporate communications case? Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee. appeared first on Crenshaw Communications. The Easterbrook story is notable, and not just for obvious reasons. You know who you are.

Employee 286

Employee Reputation Corporate Journalism 286

Sword and the Script

AUGUST 9, 2022

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

Communications 177

Communications Survey Employee Measurement 177

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

Deirdre Breakenridge

JANUARY 2, 2020

When I look back at 2019, I realize it was an intense year for so many reasons. Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications.

Exercises 204

Exercises Video Interviews Communications 204

NewsWhip

MARCH 6, 2019

The post Five things we learned about crisis management at the PR News 2019 Crisis Summit appeared first on NewsWhip.

Crisis Management 122

Crisis Management Crisis Analytics Social Media 122

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. What metrics are communicators tracking?

Measurement 143

Measurement Communications Survey Web 143

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive maintains PR Attribution , a proprietary solution which we invented nearly a decade ago.

Media 273

Media Privacy Data Analytics 273