Agility PR Solutions

NOVEMBER 18, 2018

But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Creative thinkers find more advanced ways to generate compelling material.

Content Marketing 140

Content Marketing Trends Marketing Creativity 140

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Transparency. Personalization. Closed groups. Thumbnail unification. SCHEDULE A DEMO.

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

JANUARY 14, 2020

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.

Case Study 284

Case Study Travel Study Consumer 284

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Agility PR Solutions

JANUARY 21, 2019

The post The Male Power Shopper—are men emerging as the target consumers of 2019? But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. appeared first on Agility PR Solutions.

Consumer 102

Consumer Retail Trends Publicity 102

Agility PR Solutions

JANUARY 3, 2019

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. New research from media delivery firm Valassis revealed fresh consumer insights about the importance of incorporating activation-driving media into marketing strategies. […].

Marketing 135

Marketing Consumer Strategy Media 135

Flack's Revenge

JANUARY 10, 2019

Frank: The disinformation on social media certainly changes the way I share and consume information on social media. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). The post How to Social in 2019: Experts Share their Views appeared first on. As the old adage goes, trust, but verify.

How To 159

How To Facebook Social Media Advertising 159

Flack's Revenge

JUNE 25, 2019

Consumers trust the industry only slightly more than cable TV providers. The post Fostering Insurtech Success at GILS 2019 appeared first on Flack's Revenge. Mike Logsdon , Co-Founder & COO of loyalty platform Life.io , pointed out a “dismal” number: one in six can’t name their life insurance carrier.

Insurance 149

Insurance Insurance Meeting Technology 149

Business Wire

FEBRUARY 9, 2021

Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy.

Financial 250

Financial Advertising Advertising Groups 250

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. But, is it still as relevant today in 2019 as it was in 2009? Those first two mentioned are heavily predicated on visual communication.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Agility PR Solutions

JANUARY 2, 2019

Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. The post PR for a new year—public relations do’s and don’ts for 2019 appeared first on Agility PR Solutions.

Publicity 127

Publicity Consumer Analysis 127

Agility PR Solutions

DECEMBER 27, 2018

What’s hot for tech enthusiasts in 2019? Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The report […].

Technology 77

Technology Trends Consumer Report 77

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring.

Trends 108

Trends Marketing Mobile YouTube 108

Agility PR Solutions

AUGUST 15, 2019

In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing.

Consumer 107

Consumer Marketing Strategy Trends 107

NewsWhip

NOVEMBER 16, 2018

We take a look at what catches and holds their attention ahead of 2019. The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. In our new Gen Z guide, we explored what excites and compels this generation to share on social media.

Consumer 110

Consumer Social Media Media Journalism 110

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. conducted its 20th annual study in the latter half of 2019 and polled more than a thousand global executives representing 13 industries. […].

Study 195

Study Technology Consumer Report 195

Agility PR Solutions

JANUARY 2, 2019

The post Social media trust in 2019—do Americans trust specialized forums over Facebook?

Social Media 105

Social Media Facebook Mobile Media 105

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach?

Consumer 120

Consumer Video Customer Service Twitter 120

Agility PR Solutions

FEBRUARY 10, 2019

Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands and agencies across a variety of industry sectors.

Marketing 96

Marketing Survey Consumer Agency 96

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. ” .

Media 273

Media Privacy Data Analytics 273

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

FEBRUARY 12, 2020

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. The post Old vs. new logos—consumer preferences on 5 brand revisions appeared first on Agility PR Solutions.

Consumer 103

Consumer Branding Brand Examples 103

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Media Relations 195

Media Relations Case Study Media Study 195

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Stern + Associates

NOVEMBER 15, 2024

BlueSky was initially conceptualized by Twitter co-founder Jack Dorsey in 2019 as a way to create a more open and user-centric social media ecosystem. BlueSky’s emphasis on privacy can enhance your brand’s reputation among increasingly privacy-conscious consumers.

Social Media 117

Social Media Privacy Media Twitter 117

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. It's pretty detailed and there's so much to learn.

Report 90

Report Trends Education Data 90

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Branding 74

Branding Brand Instagram Fashion 74

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 96

Consumer Branding Radio Brand 96

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” The post The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] appeared first on Sword and the Script.

Data 104

Data Enterprise Survey Instagram 104

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Branding 88

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. ” .

Media 221

Media Privacy Data Analytics 221