5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. However, statements must be accurate and consistent across all platforms.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation.

Banking 257

Banking Facebook Reputation Crisis 257

Reputation Us

MAY 15, 2024

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this final article of our series, we consider the value of STAFF RETENTION on your reputation.

Reputation 78

Reputation Employee Financial Survey 78

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. The study, conducted in September 2019, surveyed 562 adults in Oregon. CYBERSECURITY AND REPUTATION: BY THE NUMBERS. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Consumer Survey 78

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources.

Data 105

Data Enterprise Survey Instagram 105

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. The scientific study conducted in February 2019 specifically surveyed residents in Oregon.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Reputation: Like A Priceless Asset.

Reputation 79

Reputation Public Affairs Survey Financial 79

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity How To Marketing 74

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Linking Your Reputation to Social Responsibility.

Corporate 60

Corporate Reputation Survey Employee 60

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. 10,000 followers would net you 19 followers consuming your content. However, in 2019, with many social channels acting merely as ad platforms, that concept IS crazy. On Twitter, that’s even worse.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

DECEMBER 27, 2018

For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. Maybe 2019 is the right time. It builds brands, restores reputations and impacts many. Treat yourself as a ‘client.’

Case Study 74

Case Study Writing Energy Resources 74

PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

Reputation 62

Reputation Exercises Employee Facebook 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 B2B prospects consume 11 or more pieces of vendor content. Source: Fend Off Reactionary Cuts ).

Survey 183

Survey Marketing B2B Study 183

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. As consumers continue to look to social proof and opinion, influencer marketing has evolved. Below are a few examples of how PR has evolved in the digital world.

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 211

Writing Communications Marketing B2B 211

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. billion by 2024. Influencer Type.

Branding 135

Branding Brand How To Radio 135

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. With these seven tips, you can get started on enhancing your social media campaigns!

Mobile 109

Mobile Social Media Marketing Media 109

Wadds Inc.

FEBRUARY 15, 2023

Part one, understanding how consumer behaviour has changed , explores the impact of social and digital media on trust, news consumption, polarisation, purpose, and consumer expectations, distilling it into sound advice as to how consumers are likely to view brands and act or react to potential problems or scandals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Reputation Us

APRIL 2, 2019

Reputation Is Critical. April 2, 2019. New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment Bob’s. The post Press Releases appeared first on ReputationUs.

Reputation 60

Reputation Study Consumer 60

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019.

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Now the questions include: What can I do to manage and enhance the reputation of my company? Now the questions include: What can I do to manage and enhance the reputation of my company? Answer: wherever we want. How can we improve our search rankings? Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 28) “I build my clients’ reputations by telling their stories via the media.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 154

Employee Print Writing Survey 154

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. Ask Quid further elevates this experience by providing specialized AI assistants that deliver real-time, contextually relevant insights from diverse consumer and market datasets, allowing for more precise and informed analysis.

Report 142

Report Marketing Analysis Tools 142

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. In 2019, the fashion brand Missguided released a full set bikini for £1 in celebration of the company reaching a 10-year milestone. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry.

Advertising 62

Advertising Advertising Social Media Branding 62

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Hoffman Agency

AUGUST 19, 2020

In January 2019, the chain launched its vegan sausage roll; a paradoxical product that arguably sits within ‘adversity’ in and of itself. Morgan subsequently tried the roll live on his breakfast TV show, nearly vomiting in the process — an act which given his reputation helped drive even more awareness.

Consumer 36

Consumer Branding Brand Marketing 36

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. Consumers may be careful with their cash over Christmas, but they’ll still be spending. With funding, they’ll invest in R&D, get their propositions straight and start to shape their reputations and grow. The ‘Clean Dozen’.

Retail 62

Retail Reputation Transportation Technology 62