ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators.

Trends 156

Trends Healthcare Government Leadership 156

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. But, is it still as relevant today in 2019 as it was in 2009? Sensing a trend here? Now, Am I saying AP Style is dead?

Handbook 131

Handbook Guidelines Print LinkedIn 131

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

JANUARY 21, 2019

The post The Male Power Shopper—are men emerging as the target consumers of 2019? But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. appeared first on Agility PR Solutions.

Consumer 104

Consumer Retail Trends Publicity 104

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 78

Trends Ethics Survey Data 78

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

AUGUST 15, 2019

In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing.

Consumer 107

Consumer Marketing Strategy Trends 107

Agility PR Solutions

JANUARY 17, 2019

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. The post Consumer video streaming preferences—what’s working in 2019 appeared first on Agility PR Solutions.

Video 68

Video Consumer Survey Trends 68

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach?

Consumer 120

Consumer Video Customer Service Twitter 120

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. It's pretty detailed and there's so much to learn.

Report 64

Report Trends Education Data 64

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Branding 74

Branding Brand Instagram Fashion 74

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. LinkedIn images. B2B platforms. SCHEDULE A DEMO.

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Highly engaged Facebook posts on climate change from brands in 2019. As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. .

Chemicals 148

Chemicals Retail Facebook Local 148

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Agility PR Solutions

FEBRUARY 14, 2019

New research from digital performance firm Riverbed explores insights and perspectives of consumer opinions on the digital retail experience—and what they desire from retailers to stay engaged, satisfied and loyal. The firm’s report, Riverbed Retail Digital Trends Survey 2019, based on a global survey of 3,000 consumers from across the U.S.,

Retail 116

Retail Survey Consumer Trends 116

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. consumers are loyal for life appeared first on Agility PR Solutions. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 79

Consumer Branding Brand Survey 79

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too.

Media 195

Media Analysis Financial Reputation 195

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. PR in APAC offers big opportunity (and hurdles). Think BIG about social platforms.

Mobile 156

Mobile Local Technology Social Media 156

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Several trends that started in 2021 will grow to carry over into 2022. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. You could be trending without ending, and for the wrong reasons. Guest Post by Amos Onwukwe.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. The “trends” that worked so well, they’re sticking around for another year at least. Inspiration: Sprint.

Social Media 66

Social Media Trends Pinterest Instagram 66

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 110

Healthcare Content Marketing Industry Trends 110

NewsWhip

DECEMBER 31, 2019

Netflix has been very busy in 2019, releasing on average more than one new show or movie every, single, day , on the platform. Netflix US (@netflix) December 30, 2019. The account is tapped into photography trends, street style and whatever is trending on the platform. OREO Cookie (@Oreo) December 24, 2019.

Branding 78

Branding Brand Film Instagram 78

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession.

Survey 195

Survey Journalism Agency Report 195

Agility PR Solutions

FEBRUARY 4, 2019

The post Despite consumer demands, CEOs want to talk sales—not social issues—in 2019 appeared first on Agility PR Solutions. According to a new survey conducted by the USC Annenberg Center for Public Relations, in conjunction with Chief Executive magazine, […].

Consumer 60

Consumer Survey Corporate Communications 60