PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. According to the Bureau of Labor Statistics’ 2019 report, although women hold nearly 73 percent of all PR management jobs, only 10.7 Woodson sought to overcome.

Publicity 218

Publicity Leadership Groups Creativity 218

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed And more time is being put into that creativeness — that the technology can’t do.

Trends 155

Trends Communications Ethics Corporate 155

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: What do Public Relations Salary Ranges Look Like in 2019?

Marketing 79

Marketing Publicity Survey Study 79

Contently - Strategy

OCTOBER 26, 2018

Now imagine if you proposed a new plan to your boss that included ghostwriting regular thought leadership bylines in her name that would be published by the biggest media outlets in your field. If you’ve hired an editorial staff for their creative skills, they’ll have to spend time developing more marketing fluency.

Strategy 95

Strategy Content Marketing Interviews Creativity 95

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. So it’s best to get creative and call on staff and partners to innovate with new initiatives that fill in the blanks among pre-planned tactics for the fourth quarter.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

Interviews 118

Interviews Employee Leadership Strategy 118

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Today, we’re excited to share that on October 26, 2019, we premiered Pioneers in Skirts in Los Angeles, CA! We were in a Catch-22 and needed help. What’s Next?

Film 194

Film Marketing Nonprofit Education 194

Sword and the Script

OCTOBER 23, 2018

Rank and file marketers can and should strive to cultivate relationships on the sales team, but this problem deserved to be solved at a leadership level. It’s counterintuitive, but constraints with the right guidance, boost creative thinking. bring creative ideas and execute them? A Data-Driven Answer for B2B]. Talk to Us !

Content Marketing 117

Content Marketing B2B Study Marketing 117

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. establish thought leadership. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. To do this we want our content to: educate the industry, clients and potential buyers. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ). 36% said leadership appetite for making investments when a return is not immediately obvious. Want to Boost Revenues By 5.8%

Study 137

Study Survey Infographics B2B 137

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations. Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. Executives like these truly put the “leader” in thought leadership! From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes. CHRIS HARIHAR, PARTNER. I’m thankful for adtech.”. I’m thankful for adtech.

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. If you’re a person that naturally sees a path forward through adversity or enjoys creative problem solving, then Board service is for you. Scott served on the PRSA Board of Directors as an at-large director from 2018-2019.

Education 122

Education Technology Policies Leadership 122

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. Let’s take a look at the actual pitch that placed: . ” __.

Pitching 98

Pitching Company How To Study 98

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. 2020 TBA (September 3 - 6, 2019 | Boston, MA). Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 25, 2019

Fast forward to 2019, and coverage earned online is king. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Answer: wherever we want. Process & Editorial Planning.

Analysis 95

Analysis Infographics Internal International 95

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 125) “I managed the public profile of my company and my leadership team in all outlets.”. Some of this variety stems from the organizational chart. 135) “Speechwriter.”.

Employee 154

Employee Print Writing Survey 154

Communications Conversations

OCTOBER 31, 2019

Other times she talks about leadership. Not in 2019. Embrace “impromptu creative” Some of Sara’s most successful posts recently have come using what I would call “impromptu creative.” Regardless of how they develop this “impromptu creative”, it works. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020? 2019 was a great year for the CIPR AIinPR panel. It also induces being part of creativity in AI groups. Her work paints a stark picture for the industry.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S. Here is a partial list of Anheuser-Busch’s U.S.

Education 126

Education Financial Transportation Engineering 126

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Fast forward two years later, we finally did it for 2019. I had only attended Cannes Lions once before, and it was amazing. How cool is that?!

Education 64

Education Pinterest Creativity Facebook 64

Stephen Waddington

JUNE 16, 2019

More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. It advocates leadership, communication and common sense as the source of joy at work. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Is your plan holistic? Do you care about influencers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Maxim Behar

JANUARY 31, 2024

Even recently made his debut in the US hip-hop and rap scene with a smashing hit called “PR We Are” which seems to be the first very song written and reached global charts about this so creative business. “ in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally.

Publicity 59

Publicity Crisis Management Leadership Hotels 59