PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

JULY 2, 2019

In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. It can mean a smaller minimum fee as well as greater speed to market. There’s also a cultural impact, at least in theory.

Agency 259

Agency Creativity Internal International 259

Agility PR Solutions

DECEMBER 25, 2018

What’s the employment outlook for creative talent? According to The Creative Group‘s latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. In addition, 56 percent […].

Creativity 75

Creativity Company Advertising Advertising 75

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Product Launch Agency 334

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

Stephen Waddington

OCTOBER 16, 2018

Ketchum is an agency that defines itself by its creativity and its culture. It’s been a privilege to work with some of the smartest and most creative people in the industry. I’ll be working at Ketchum in London until the end of the year and join Metia Group , the international digital marketing agency, in January.

Creativity 113

Creativity Leadership Agency Internal 113

Agility PR Solutions

FEBRUARY 21, 2019

The firm’s 2019 Digital Skills Surveysurveyed thousands of professionals across six disciplines and job functions: data, design, development, product management, marketing, and executive. The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions.

Creativity 66

Creativity Trends Industry Training 66

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? hours to write.

Blogging 85

Blogging Publicity Marketing Survey 85

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

Case Study 140

Case Study Study Marketing Radio 140

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Today, we’re excited to share that on October 26, 2019, we premiered Pioneers in Skirts in Los Angeles, CA! Berst is a Raleigh, NC-based producer, writer, and activation marketer.

Film 194

Film Marketing Nonprofit Education 194

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. In other words, half of the marketers you know think it’s a great idea to spend more time developing content for Facebook that will get seen by less than 1% of its audience. So, I guess that’s hope!

Social Media 123

Social Media Marketing Media LinkedIn 123

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Media 113

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 80

Creativity Study Survey Advertising 80

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. billion mark in July 2019, as reported by WeAreSocial. Is it marketing? So…do you need a social media marketing manager? Social media users passed the 3.5 Communications?

Social Media 104

Social Media Marketing Media Analysis 104

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 77

Enterprise Content Marketing B2C Data 77

Agility PR Solutions

FEBRUARY 27, 2019

The goal of any effective marketing campaign is first and foremost to generate buzz and get people talking. There are several ways you can craft creative campaigns that drive home brand messaging and reach new audiences.

Marketing 66

Marketing Creativity Brand Branding 66

Communications Conversations

OCTOBER 25, 2018

In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. I asked six people working in social media marketing with some of Minnesota’s biggest and most successful companies this question. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

FEBRUARY 12, 2019

It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. There are a whole bunch of marketers that are convinced short content is best. If you are a marketing leader and force your team to produce on deadline, they will eventually succeed – and they’ll get better at it.

Blogging 127

Blogging Survey B2B Analysis 127

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. ANA Masters of Marketing, October 2-5, Orlando. Get your speaker submissions ready! Deadline is May 1.

Conference 173

Conference Sports Leadership Policies 173

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 According to Ms.

Sports 117

Sports Advertising Advertising Survey 117

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Creativity and imagination. What will I get at Prohibition?

B2C 133

B2C Healthcare Training Agency 133

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Waxing UnLyrical

DECEMBER 13, 2018

So here’s your official nudge to put this into place for 2019 success. Your Two-Step Process to 2019 Success. A truly unique and creative strategy calls for more than composure and confidence. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group. You aren’t a computer program.

Strategy 78

Strategy Energy System Small Business 78

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Content marketing, after all, is just a collection of voices, and each of those speakers hopes they can speak loudly and clearly enough that their messaging breaks through the noise. Experts have more impact in market.

Strategy 94

Strategy Content Marketing Interviews Creativity 94

Sword and the Script

OCTOBER 15, 2024

Second, “finding the right tools for marketing and communications is exceptionally difficult.” The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.”

Report 142

Report Marketing Analysis Tools 142

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Konnect Agency

DECEMBER 2, 2019

Working in Social Media / Digital Marketing , you always have to stay up with the latest trends. A creative outlet of unapologetic Latinas, Hija De Tu Madre created a planner that suits all your planning needs. The post Konnect Agency’s 2019 Holiday Gift Guide appeared first on Konnect Agency. For the Homebodies.

Travel 78

Travel Agency Print Social Media 78

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology.

Publicity 166

Publicity Storytelling Instagram Pitching 166

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling.

Communications 110

Communications Storytelling Analytics Web 110