ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Inbound 2019, September 3-6, Boston. Get your speaker submissions ready! 8 top tech events for thought leadership.

Conference 173

Conference Sports Leadership Policies 173

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Speakers: Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing, Marriott ( Slides ). Anna-Lee Muck, Editor-in-Chief, Dell Technologies ( Slides ).

Enterprise 77

Enterprise Content Marketing B2C Data 77

Communications Conversations

OCTOBER 25, 2018

How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Targeting capabilities never cease to amaze me (and creep me out) so I can only guess that 2019 will bring even more effective (maybe?)

Social Media 89

Social Media Trends Media Instagram 89

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed But technology is good for the industry. How you use it is the issue.

Trends 155

Trends Communications Ethics Corporate 155

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention.

Sports 117

Sports Advertising Advertising Survey 117

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. At the PRSA 2019 International Conference , Oct. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

PRSay

FEBRUARY 11, 2019

The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity.

Communications 110

Communications Storytelling Analytics Web 110

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Marching into 2019, what is one change that you are excited about implementing?

Community 150

Community Social Media Media Education 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ). Looking for an agency partner with digital, analytical and creative know-how? Want to Boost Revenues By 5.8% with One Easy Fix?

Study 138

Study Survey Infographics B2B 138

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. Fast forward to 2019, and coverage earned online is king. This goes beyond crisis communications.

Branding 128

Branding Brand Reputation Corporate 128

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. Let’s take a look at the actual pitch that placed: . ” __.

Pitching 98

Pitching Company How To Study 98

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. In addition, I’ve covered some of these vendors – see this fairly comprehensive list of PR and comms technology vendors – for the last five years. It is a fairly large firm, so chances are they probably use a lot of tools.

Report 142

Report Marketing Analysis Tools 142

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . We were launching Hubs around the Globe and we needed to power these M Live Command Centers with a suite of technology. Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Your 2019 marketing strategy may be built around long-term goals, but you don't have delay kicking off tactics like video. Square Format.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Electronic billing underscores a change that occurred over the decade.

Agency 118

Agency Trends Marketing Survey 118

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are there videos of people using your product in creative or offbeat ways that you can promote? Images: Rego Korosi , Republic of Korea , Blake Patterson , Esther Vargas ( Creative Commons ).

Video 120

Video Trends YouTube Television 120

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Although he got his start in the agency world at Weber Shandwick, he quickly moved to the corporate side and joined transportation technology company PeopleNet—now Trimble Transportation — in 2015.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60