Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. How will this affect client content strategy, events, customer service, SEO , and more? It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PRSay

APRIL 29, 2019

.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Copyright © 2019 Ann Wylie. Pile on the perks. All rights reserved.

Writing 156

Writing Retail Training Customer Service 156

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Mobile Ethics Conference 60

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. You can download a copy of the report here with registration: 2019 Global Communications Report. Communications is a function of leadership.

Technology 149

Technology Study Communications Survey 149

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. This feature could come in handy for a customer service representative explaining how to use a new product feature.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Want to provide better customer service? Think about what your brand wants to engage its audience for and why. Pre-promote.

Video 120

Video Analytics Customer Service Content Marketing 120

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. c) What makes a great pitch?

Media Relations 178

Media Relations Media Print Software 178

Communications Conversations

JUNE 11, 2019

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). Stats say that poor customer service is costing companies upwards of $75 billion a year.

Banking 92

Banking Customer Service Construction Local 92

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. In terms of pocket depth, Innodata did ~$56 million in sales in 2019 and has a market capitalization of $160 million.

Company 161

Company Tools Technology Software 161

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. million who used the app in March 2019. The stats back it up.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Customer service and Chatbots (15%). While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 17, 2019

Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

FEBRUARY 8, 2021

Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. A 2019 J.D. Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies.

Customer Service 88

Customer Service Policies Analysis Training 88

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. Your 2019 reading list If you’re looking for inspiration or to further your own professional development this month, here’s a selection of books we’ve read over the holiday break, that we recommend. It’s backed up by first rate customer service.

Radio 76

Radio Customer Service Small Business Analytics 76

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

5W PR

MARCH 2, 2020

Every department associated with and having some sort of ownership to content strategy, from marketing to sales to customer service, finance and IT, must be on board with the plan. In addition to revenue goals, goals relating to customer acquisition and retention, along with timelines should be agreed to.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers.

Retail 60

Retail Brand Branding Customer Service 60

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. Photo courtesy of Pexels. By Robin Carr, LCI. Social media users passed the 3.5 So what are some of the benefits of social media for business?

Social Media 52

Social Media Brand Branding Customer Service 52

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond.

Media 60

Media Marketing Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The conference will be held in Cleveland, Ohio, July 2019. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 3, 2020

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. in 2019, reaching a record $4.5 As president, she’ll lead the company’s operations and corporate strategy. billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

PR 20/20

JUNE 28, 2022

We often see manufacturers managing customer data and account information in disparate spreadsheets and emails. Ultimately, this means that your sales team and your customer service teams have different views of customer account information. Instead, everyone is operating from one single source of truth.

Data 79

Data Technology Customer Service Marketing 79

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.

Marketing 212

Marketing Content Marketing Data Social Media 212

Stephen Waddington

FEBRUARY 24, 2019

We’ve upgraded our tech for 2019 however podcasting needn’t be expensive. The exception are public service information and customer service. ?? How to make a podcast Have you listened to the February edition of the #FuturePRoof podcast by Sarah and I yet? You know you should. We’re frequently asked how to make a podcast.

Skype 61

Skype Facebook Sports Interviews 61

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. One was TrendKite, which was acquired by Cision in January 2019.

Internal 71

Internal International Data Media 71

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. Employee Brand Engagement. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Unlike a lot of brands in 2019 that failed to do so. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Barokas

JANUARY 7, 2019

As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.). Need some help with your goals and wishes? Or interested in discussing this more? Get in touch with us here !

Case Study 60

Case Study Construction Exercises Media Training 60

PR 20/20

SEPTEMBER 5, 2018

trillion in 2019, ramping up to $3.9 trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The conference will be held in Cleveland, Ohio, July 2019. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 40

Conference Marketing Analytics Case Study 40

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Top nine PR crises so far for 2019. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62