Remove 2019 Remove Customer Service Remove Measurement
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Managing Toy Safety Communication: A Strategic PR Guide

5W PR

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

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What I learned from Buffer’s 2019 State of Social Report

Communications Conversations

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Despite all this uncertainty among marketers, a whopping 88% say they plan to invest in influencer marketing in 2019. In 2019 that doesn’t seem possible. Are you freaking kidding me? The worst part?

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. c) What makes a great pitch?

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6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. This feature could come in handy for a customer service representative explaining how to use a new product feature. Broadcast Statistics.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. This plan brings vision, intention and qualitative and quantitative measures to track our progress.

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5 Steps For Live Streaming Video Success

Cision

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Want to provide better customer service? Measure Efforts. Have a new product? Broadcast the announcement of its launch.

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Content Marketing and the Customer Experience

5W PR

This was defined as “providing accurate measurement to the business, scaling across the organization.”. Every department associated with and having some sort of ownership to content strategy, from marketing to sales to customer service, finance and IT, must be on board with the plan. Why the contrast?