Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Career paths will evolve. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. We have 130,000 employees. It starts with consistency.

Internal 68

Internal International Conference Public Affairs 68

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. Meanwhile, 84 percent say A.I. means nothing without the creative to support it.”.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

OCTOBER 29, 2019

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. However, “as a European company, we have GCPR [compliance] baked in.”

Pitching 66

Pitching Analytics Enterprise System 66

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

NOVEMBER 29, 2018

Festetics said, “ It is important for the team to understand the basics of machine learning and AI to be able to identify game-changing opportunities for the company, be it for commercial, supply, logistics, or employee-related topics.” However, this won’t happen without a focus on privacy, ethics and morals.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” 16: Ted Seward. 29) A logical investment in creativity.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In the 2019 press release below, Johnson & Johnson confirmed that there was no asbestos in its baby powder after allegations were made.

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 116

Social Media Marketing Media Creativity 116