Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 103

Content Marketing Infographics Insurance Insurance 103

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. They pick up on brand messaging faster if they can see internal discussions. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. Use analogies — especially visual analogies — to break down a complex story. Amplify your news across social channels.

Local 83

Local Storytelling Infographics Resources 83

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 .

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. It’s not the only study to point to this trend.

Creativity 80

Creativity Study Survey Advertising 80

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. Infographics. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 18, 2018

If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. If you could have an all-expenses paid free pass to a single industry marketing event it would be… the PRSA International conference. * * *. Photo: Pixabay.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. Use internal links to their fullest potential in PR Internal links are great for SEO. It seems like you save money if you buy multiple credits.)

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. One of my favorite pieces of all time is one from Signs.com (so much so that I mentioned it in my talk at SearchLove in 2019.) Building links to a product, service, or “money” page can be challenging.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. 1) The average blog post is 1,236 words.

Marketing 79

Marketing Publicity Survey Study 79

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 109

Financial Industry Report Insurance 109

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 114

Healthcare Content Marketing Industry Trends 114

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Buzzstream

NOVEMBER 20, 2024

Leverage Existing Content and Data Whenever Possible Use your company’s internal data to uncover unique angles for campaigns. They have to be supported by this internal, not internal, but entire strategy around it. Um, if they’re seeing it in paid, are they seeing it reflected in the content that comes after it online?

Digital PR 71

Digital PR Data SEO Strategy 71

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 52

Healthcare Content Marketing Industry Trends 52