Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. According to McKinsey & Company , the number of fintech unicorns grew sevenfold between 2019 and 2023. Convert written case studies into infographics, videos, or blog posts.

Case Study 52

Case Study Study Storytelling Infographics 52

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 183

Survey Marketing B2B Study 183

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.

Local 83

Local Storytelling Infographics Resources 83

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. Case in point? Those interactions are composed of both human and digital touches.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. Even with all the technology and social media, etc., 34: Mike Mitchell of Listen360 .

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” It’s why a simple request to like a photo of an egg on Instagram became a news sensation in 2019. The list goes on.

Marketing 129

Marketing Content Marketing Advertising Advertising 129