Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>> A while back I started seeing her everywhere online in PR circles. We joked about it!

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 92

Pitching Survey Journalism System 92

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. But just like bottled water, it’s the packaging that counts.

Banking 107

Banking Content Marketing Examples Industry 107

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. Most of their infographics only cost 1 credit, which is $345. (It You could write a story around it and then do some link outreach to major pubs in each country. Get approval from the stakeholders on those quotes.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

FEBRUARY 29, 2020

This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. Use the data to create assets like blog posts, infographics, charts – anything that’s both easily consumable, shareable, and informative to the client audience and journalists.

Engineering 45

Engineering SEO Google Web 45

Buzzstream

JUNE 5, 2024

One of my favorite pieces of all time is one from Signs.com (so much so that I mentioned it in my talk at SearchLove in 2019.) I’m writing this piece during Mental Health Awareness Month in May. Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web. In CloudHiker form!

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Here’s a reverse-chronological look at how 2019 shaped up. How long does it take to write the average blog post? Read more: What do Public Relations Salary Ranges Look Like in 2019?

Marketing 79

Marketing Publicity Survey Study 79

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. According to the 2019 Edelman Trust Barometer , financial services ranked last out of 15 industries. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

SEPTEMBER 15, 2021

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

NOVEMBER 20, 2024

Um, so when, That’s our biggest thing of when they do sign it off, we write, okay, from that point, yes, we’re working with our contact, but is our contact therefore doing all the additional steps that we need them to do? I think one of them since 2019 was the first one and we’ve been doing them yearly or bi yearly since.

Digital PR 71

Digital PR Data SEO Strategy 71