Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

OCTOBER 22, 2024

Gated content consumption was up 14% compared to 2022 and 77% since 2019. Yet brand marketing is hard to measure , and business want some sort of number showing their investment in brand is going to good use. That’s according to a new study by Netline. Downloading content is one signal of an intent to make a purchase.

Study 122

Study B2B eBook Marketing 122

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Doctor Spin

OCTOBER 25, 2024

Refine your tagging, set up advanced autoresponders, and ensure your compliance measures are current. Develop a cohesive brand voice, schedule posts consistently, and leverage analytics to measure engagement and refine strategies. Refine what you measure to focus on KPIs that genuinely reflect operational efficiency.

Leadership 52

Leadership eBook Technology Analytics 52

Doctor Spin

NOVEMBER 14, 2024

2019, April 15). 2019, April 15). To move forward meaningfully, companies might benefit from collaborating with academic institutions or investing in internal studies to develop a more grounded understanding of attention in the context of digital media. Source: World Psychiatry 1 Firth, J., Steiner, G., Alvarez-Jimenez, M.,

Biotechnology 52

Biotechnology System eBook Trends 52

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Read more: What do Public Relations Salary Ranges Look Like in 2019? When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement International 129

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away. Will you be “listening” or “telling” more next year?

Reputation 133

Reputation Corporate Financial Employee 133

PRSay

NOVEMBER 16, 2016

We also have contributed to the development of business leaders through our MBA program, added a new Associate membership level, increased sponsorship and attendance at regional conferences dedicated to lifelong learning, and seen one of the most successful International Conferences in recent years.

Privacy 60

Privacy Mobile Ethics Conference 60

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally.

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

International 63

International Internal Data Media 63

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR measurement. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 116

Survey Measurement Public Affairs Storytelling 116

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says.

Study 129

Study Communications Technology Analytics 129

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. 2019 JOTW Communications Survey. Blog: What is PR?

Survey 117

Survey Communications Ethics Measurement 117

Wadds Inc.

FEBRUARY 15, 2023

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximise Brand Trust Kogan Page 2019 About Claire Munro Claire Munro is an award-winning communications professional and manager with more than 15 years’ experience leading successful campaigns in Scotland’s environment and housing sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. These measurables go far beyond retweets and page views.

Storytelling 136

Storytelling Video Strategy Analytics 136

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics International Internal 95

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. They’re just not connecting the people and processes internally.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 98

Tools Survey Pitching Analytics 98

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 87

Crisis International Internal Conference 87

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe.

Television 60

Television Radio Analytics Government 60

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. Now, measurement is the tricky thing here. How do you measure what kind of impact all this liking and commenting has on the HRB brand? Sure, all sorts of stuff internally at HRB would impact that ranking, too.

LinkedIn 92

LinkedIn Employee Leadership International 92

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film International 77

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Ben Finzel is president of RENEWPR in Washington, D.C.,

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). What about HR?

Report 115

Report Publicity Survey B2B 115

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film International 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) A PR action plan needs direction, and if there’s been a summer lull, it ends now.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million.

Software 129

Software Technology Reddit B2B 129

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. Here are three easy measures. 1) Benchmark cost-per-word.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). (Source: B2B Sales Cycles ). Separately, U.S.-based

Survey 172

Survey Marketing B2B Study 172

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. MAICON 2019 had more than 40 sessions designed to help marketing leaders understand, pilot and scale AI.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 112

Study Survey Infographics B2B 112

Communications Conversations

JUNE 14, 2019

and international. And, a great content builder is worth his or her weight in gold in 2019. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff. Laser focus on four key areas: Content creation, strategy, community and measurement.

Resources 92

Resources Social Media Media Measurement 92