Doctor Spin

OCTOBER 25, 2024

About Digital Transformation “Digital transformation is an ongoing process using new digital technologies, with agility as the core mechanism for strategic renewal of an organization’s business model, collaborative approach, and culture.“ Research-Technology Management, 65, 11 — 17. Long Range Planning. 3 Warner, K., & Wäger, M.

Leadership 52

Leadership eBook Technology Analytics 52

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. This new technology enables 24/7 availability. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Though communicators feel these new technologies will be integral to the profession in the coming decades, many aren’t sure of their role today.

Study 129

Study Communications Technology Analytics 129

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Ethics Mobile Conference 60

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The study was conducted from November 2019 to March 2021. It reports on the factors that determine effectiveness. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Shift Communications

AUGUST 22, 2018

I am currently in graduate school in Boston, anticipating graduating in May 2019 (fingers crossed!). I was used to the consumer side of PR, but here I am learning about B2B Tech PR and Marketing Technology…What?! cta] The post Intern 101: How one SHIFTer landed the job (and how you can, too!) A little bit of background on me.

Internal 68

Internal International Transportation B2B 68

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 161

Software Marketing Leadership B2B 161

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. “With the buyout, Q4 Inc.

Software 129

Software Technology Reddit B2B 129

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 147

Company Tools Technology Software 147

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. A varied threat landscape has driven extensive cybersec media coverage.

Trends 156

Trends Healthcare Government Leadership 156

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. All that said, CES 2024 promises to be an exciting showcase opportunity for the vehicle technology and mobility space.

Automotive 87

Automotive Mobile Software Technology 87

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Cision releases internal DE&I report. Third largest in the U.S.

Software 84

Software Pitching Internal International 84

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR technology. Media relations only gets harder. 75% of PR pros say media relations is getting harder. The complete survey is embedded nearby.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 117

Survey Communications Ethics Measurement 117

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media. Secure a specific number of registrations and attendees?

Local 98

Local Newspapers Sports Video 98

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

Landis PR

NOVEMBER 21, 2022

Fewer international attendees. Budgets are still reeling, and while CES has always been known for its international audience, I’m predicting that even the big electronics manufacturers will send smaller teams and prioritize those who have shorter distances to travel.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Some high-profile changes of the past years include: 2019: BERT algorithm change In 2019, Google introduced its BERT algorithm update that equipped the company to consider “the full context of a word by looking at the words that come before and after it.”

SEO 128

SEO Strategy Google Engineering 128

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ). 60% plan to run regular internal training and development programs. Want to Boost Revenues By 5.8% with One Easy Fix?

Study 112

Study Survey Infographics B2B 112

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

PR in High Definition

NOVEMBER 25, 2020

A teenager in the US became the 2019 Fortnite world champion and earned a prize of £2.4 For a number of companies, it’s not just about having a great product and selling it well; it’s about ensuring that your internal and external communications don’t land you in hot water. And this isn’t even slightly surprising.

Reputation 100

Reputation Industry Sports Technology 100

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). What about HR?

Report 115

Report Publicity Survey B2B 115

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. Welcome to 2021!

Pitching 148

Pitching YouTube Community Company 148