Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

International 118

International Internal Insurance Insurance 118

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Reputation Us

JULY 8, 2019

It’s July 2019. According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Hey executives! Next year is less than six months away. Will you be “listening” or “telling” more next year?

Reputation 133

Reputation Corporate Financial Employee 133

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR measurement. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 144

Survey Measurement Public Affairs Storytelling 144

5W PR

FEBRUARY 27, 2025

PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures. LEGO exemplifies this approach by publicly sharing their safety testing procedures and compliance with international standards like ASTM F963 and EN71.

Communications 78

Communications Education Consumer Guidelines 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. 2019 JOTW Communications Survey.

Survey 151

Survey Communications Measurement International 151

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says.

Study 130

Study Communications Technology Analytics 130

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. They’re just not connecting the people and processes internally.

Advertising 195

Advertising Advertising Marketing How To 195

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. 2019 JOTW Communications Survey. Blog: What is PR?

Survey 134

Survey Communications Ethics Measurement 134

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Ben Finzel is president of RENEWPR in Washington, D.C.,

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Read more: What do Public Relations Salary Ranges Look Like in 2019? When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures.

Marketing 79

Marketing Publicity Survey Study 79

PRSay

NOVEMBER 16, 2016

We also have contributed to the development of business leaders through our MBA program, added a new Associate membership level, increased sponsorship and attendance at regional conferences dedicated to lifelong learning, and seen one of the most successful International Conferences in recent years.

Privacy 60

Privacy Mobile Ethics Conference 60

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. Its report provides an international perspective on the challenges facing the PR business. At the heart of this is our consistent failure to measure the effect of our work. This is the headline from the ICCO World PR Report 2020.

Measurement 61

Measurement Survey Industry Report 61

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 138

Study Survey Infographics B2B 138

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). (Source: B2B Sales Cycles ). Separately, U.S.-based

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

International 72

International Internal Data Media 72

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) A PR action plan needs direction, and if there’s been a summer lull, it ends now.

Retail 136

Retail Creativity Leadership Agency 136

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics International Internal 95

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. What does this mean?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). What about HR?

Report 122

Report Publicity Survey B2B 122

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 89

Crisis International Internal Conference 89

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. Now, measurement is the tricky thing here. How do you measure what kind of impact all this liking and commenting has on the HRB brand? Sure, all sorts of stuff internally at HRB would impact that ranking, too.

LinkedIn 92

LinkedIn Employee Leadership International 92

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 110

Industry Media Technology Employee 110

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 103

Tools Survey Pitching Analytics 103

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 213

Marketing Content Marketing Data Social Media 213

Wadds Inc.

FEBRUARY 15, 2023

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximise Brand Trust Kogan Page 2019 About Claire Munro Claire Munro is an award-winning communications professional and manager with more than 15 years’ experience leading successful campaigns in Scotland’s environment and housing sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Less media to build relationships with and constant turnover.” Fewer journalists, more PR people. Repurpose it.

Media Relations 125

Media Relations Media Survey Pitching 125

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. MAICON 2019 had more than 40 sessions designed to help marketing leaders understand, pilot and scale AI.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148