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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. That’s up from 68% in 2019 and 51% in 2018. Media relations only gets harder.

Survey 144
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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. Then there’s the specific technical skills of media relations and internal communications. We ran a base newspaper.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. In July 2019, we set up a $100 million fund, with $50 million for direct payments to families.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. A Chief Reputation Officer is deputized within your organization to oversee the important responsibility of safeguarding your reputation through internal and external strategies, and ongoing communications. But who oversees a company’s reputation?

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M3 Communications Group, Inc. with 6 BAPRA Bright Awards

Maxim Behar

At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. impressed the jury in one of the most contested categories, "Event or Launch" and with which it achieved a triple success, are campaigns with international scope and global significance.

Groups 52
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Public Relations Objectives

Doctor Spin

Establish and develop mutual relationships with key publics. Improve internal communications. Influence public opinion and legislative processes. The public affairs function in American corporations: Development and relations with corporate planning. International Journal of Business Communication, 51, 183 – 202.