Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR measurement. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Top tactics in PR and comms.

Survey 143

Survey Measurement Public Affairs Storytelling 143

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. 2019 Global Communication Report. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Most people find independent journalism and earned media to be the most credible source of information. Read more: What do Public Relations Salary Ranges Look Like in 2019? Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Impressions: 66%.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. How do you measure success? Marketing and PR’s impact is notoriously difficult to measure. What’s your fail-safe?

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 216

Marketing Content Marketing Social Media Employee 216

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. Of the 35 industries, most saw declines in average engagement rate per post on Twitter, when comparing 2020 with 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Fast forward to 2019, and coverage earned online is king. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 128

Brand Branding Reputation Corporate 128

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. But Marketing fundamentals remain constant. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 137

Study Survey Infographics B2B 137

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Stephen Waddington

MAY 5, 2019

Views are the most common measure of success for publishers. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. For the second year in a row access to resources is one of the biggest challenges in journalism.

SEO 60

SEO Media Relations Pitching Report 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. 2020 TBA (September 3 - 6, 2019 | Boston, MA). Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. million in sales.”.

Media 109

Media SEO Analytics Analysis 109

Communications Conversations

JUNE 14, 2019

I also think social teams should be run by people with comms (or journalism, in some cases) backgrounds. And, a great content builder is worth his or her weight in gold in 2019. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff.

Resources 92

Resources Social Media Media Measurement 92

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.” If media relations is hard, so too is journalism and reporting. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Less media to build relationships with and constant turnover.”

Media Relations 124

Media Relations Media Survey Pitching 124

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 14

Technology Company Software Marketing 14

Communications Conversations

OCTOBER 10, 2019

While I think that number is very high, it’s also indicative of where we’re at in 2019. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. Yes, video storytelling is at an all-time high in terms of interest. But, so is audio.

Brand 79

Brand Branding Survey Conference 79

Barokas

DECEMBER 5, 2019

Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Constant Contact measures this by the highest open rate by local time. I referenced the data displayed on the links below, or around the weekend of July 6, 2019. Ultimate Email Marketing Benchmarks for 2019 by Campaign Monitor.

Study 113

Study Marketing Data Analysis 113

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? Most people find independent journalism and earned media to be the most credible source of information. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. What is PR?

Study 63

Study Survey B2B Advertising 63

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately? Who do you see advertising on those pages?

Agency 116

Agency Trends Marketing Survey 116

NewsWhip

JULY 21, 2020

Measuring the flight to quality. These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. on March 21, the lowest it has been since mid-July 2019. the highest since early October 2019.

System 78

System Facebook Twitter Software 78

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. The Value of Reputation…A Five Part Series from ReputationUs. A solid reputation reduces the cost of turnover.

Reputation 78

Reputation Employee Financial Survey 78

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Muck Rack released a free online course called “ The Fundamentals of Media Relations.” They’re ceding the field to marketing.”

Pitching 91

Pitching Survey Journalism Technology 91

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. But Marketing fundamentals remain constant. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

OCTOBER 16, 2018

It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective. However, lack of communication, poor tracking and measurement processes, and limited marketing and sales team interactions in regards to lead quality will make this tough. Contact us here ! Photo credit: Unsplash.

Marketing 58

Marketing Real Estate Analytics Interviews 58

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. Adweek: ANA Report: In-Housing Agency Work Is Accelerating.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

MARCH 3, 2020

The company announced a rebrand late in 2019 and the Agility partnership is the second of its kind this year, with the TVEyes partnership noted above. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A

Pitching 78

Pitching Instagram Survey Data 78

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. 2019, April 15). Organization Development Journal. This considers attention in the context of the general level of alertness or arousal. 2 Firth, J., Steiner, G. Gleeson, J.,

eBook 52

eBook Groups Resources Biotechnology 52

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic.

Digital PR 170

Digital PR Industry Strategy Film 170