The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Marketing is no longer about the stuff you make, but about the stories that you tell.” ~ Seth Godin. . Use these pillars in animated video stories for greater impact in 2019.

Video 145

Video Trends Marketing B2B 145

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

JANUARY 27, 2019

New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year.

B2B 141

B2B Marketing Branding Brand 141

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Ronn Torossian

SEPTEMBER 23, 2019

Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The post SEO in 2019 [Guide] appeared first on. Noted author Mark Twain is said to have given that response after a U.S. The outlook for […].

SEO 150

SEO Print Travel Engineering 150

Prowly

FEBRUARY 20, 2019

The marketing world is one of the most rapidly changing industries, with content marketing leading the pack. To stay more competitive in the market, it is imperative to keep updated on the latest trends and techniques in the digital marketing industry.

Content Marketing 131

Content Marketing Trends Marketing Industry 131

Agility PR Solutions

MARCH 28, 2019

Ninety-five percent of small businesses are committed to spending more on digital marketing in 2019. The post 95% of small businesses will increase digital marketing spending in 2019 appeared first on Agility PR Solutions. That is the finding from a new survey from business news and how-to website The Manifest.

Small Business 126

Small Business Marketing Survey Social Media 126

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. 10 resolutions for better PR campaigns in 2019. A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Keep it real.

Video 160

Video Banking Data Software 160

Ronn Torossian

JANUARY 11, 2021

Not yet using Pinterest to market? Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The post Success in Pinterest Marketing appeared first on. The post Success in Pinterest Marketing appeared first on.

Pinterest 195

Pinterest Marketing Branding Brand 195

Prowly

AUGUST 7, 2019

The post Top 25 Mobile Productivity Apps for 2019? Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. appeared first on Prowly Magazine.

Mobile 161

Mobile Marketing 161

Agility PR Solutions

JANUARY 3, 2019

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. The post Direct mail still works in 2019—how it fits in with integrated marketing appeared first on Agility PR Solutions.

Marketing 132

Marketing Consumer Strategy Media 132

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

OCTOBER 16, 2020

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. Vice President, Product Marketing. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Speaker Info. Hinda Chalew.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? “Place” is one of the 4 P’s of marketing – and if the place has become a cesspool do you want your brand to be doing much there? (I

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Now the privacy zombies are coming faster and more frequently.

Privacy 434

Privacy Case Study Advertising Advertising 434

Agility PR Solutions

FEBRUARY 6, 2019

From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions. Trend #1: Voice search finally caught on While some of us may remain hesitant to voluntarily bug our […].

Healthcare 128

Healthcare Trends Content Marketing Marketing 128

Cision

DECEMBER 6, 2019

Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week.

Marketing 156

Marketing 156

The Resolution Blog

DECEMBER 31, 2019

We’ve seen a lot of development in comms techniques in 2019. However, one area of digital marketing I didn’t expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. The post Should you be affiliate marketing in 2020?

Marketing 156

Marketing Interviews Meeting 156

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 216

Marketing Content Marketing Social Media Employee 216

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

DECEMBER 20, 2021

2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019. The post What does 2022 have in store for influencer marketing? Here are 5 predictions. appeared first on Agility PR Solutions.

Marketing 168

Marketing Trends Branding Brand 168

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Cauliflower Shane (@KingDomeGnome) April 9, 2019. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Cision

NOVEMBER 20, 2019

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.

Report 180

Report Survey Marketing 180

PRSay

NOVEMBER 20, 2020

According to the University of Georgia’s 2019 “ Multicultural Economy Report ,” the $1.5 trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The Hispanic population has enormous potential for marketers, but how can we reach them effectively?

Marketing 183

Marketing Airlines Groups Community 183

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 179

B2B Marketing Survey Creativity 179

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

Agility PR Solutions

MARCH 3, 2019

Coming out of AdExchanger’s recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and investment decisions.

Data 128

Data Trends Marketing Industry 128

Business Wire

MAY 4, 2021

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020. In fact, as of March 2021, U.S.

Blogging 225

Blogging Communications Company Publicity 225

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers.

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. ” .

Media 273

Media Privacy Data Analytics 273

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 156

Google Course Survey YouTube 156