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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Technology has changed communication behaviors, too.

Handbook 131
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Real-World Learning Boosted by APR Friends

PRSay

Every few months, I would print out the APR study guide and read a few pages. When I’d get the APR itch again, I’d print out another copy. I started a new job in August 2018, and was caring for my mother, who died in March 2019 at the age of 92. I gave my panel presentation on July 13, 2019. My family encouraged me.

Print 169
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2019 Business Checklist

Konnect Agency

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Take the holiday season as an opportunity to reflect on everything you’ve done since January 2019 and see how much you’ve grown.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. PR tech mentions. Content picks.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Or thereabouts. Platinum Equity’s $2.8