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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? However, beware!

Privacy 434
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What You Need to Know About BlueSky, the New Social Media Platform

Stern + Associates

BlueSky was initially conceptualized by Twitter co-founder Jack Dorsey in 2019 as a way to create a more open and user-centric social media ecosystem. BlueSky’s emphasis on privacy can enhance your brand’s reputation among increasingly privacy-conscious consumers.

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15 Social Media Trends to Follow in 2019

Critical Mention

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Personalization. Closed groups. SCHEDULE A DEMO.

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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 273
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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.

Privacy 78
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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. CCPA is the latest privacy regulation.

Privacy 156
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 221