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Crisis Management for Martech Brands: A Strategic Response Framework

5W PR

Within 45 minutes of detecting the problem, they had: Posted a detailed status update Launched a dedicated incident page Opened direct communication channels with affected customers Deployed engineering teams to implement fixes Data Privacy Breach Response Strategy Data privacy incidents require an especially nuanced approach.

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity.

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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.

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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently - Strategy

But they revamped the program in 2019 to offer more attainable incentives like Supercharging credits, FSD access, and discounts on new vehicles. Businesses should ensure stories remain genuine and respect customers’ contributions and privacy. For more tips on customer-focused marketing, subscribe to The Content Strategist.

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What You Need to Know About BlueSky, the New Social Media Platform

Stern + Associates

BlueSky was initially conceptualized by Twitter co-founder Jack Dorsey in 2019 as a way to create a more open and user-centric social media ecosystem. BlueSky’s emphasis on privacy can enhance your brand’s reputation among increasingly privacy-conscious consumers.

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The Muzzle Velocity PR Strategy

Doctor Spin

Heres what Steve Bannon told PBSs Frontline in 2019: Steve Bannon: The opposition party is the media. The Cambridge Analytica Aftermath Using a seemingly harmless personality quiz app, Cambridge Analytica collected users and friends data, exploiting Facebooks lax privacy policies. Steve Bannon. Credit: Wikipedia.)

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? However, beware!