ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. The ad tech people who get it, get it.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Also, as the IoT category has matured, security and privacy have become key concerns. Here, if you got in early, you may have captured some great coverage about the technology’s promise. Am I wrong?

Trends 186

Trends Media Privacy Technology 186

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To launch a key product.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Contently - Strategy

AUGUST 30, 2024

Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. But they revamped the program in 2019 to offer more attainable incentives like Supercharging credits, FSD access, and discounts on new vehicles.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Technology is also enabling a remote workforce. I’ve read all 300+ pages and summarised the stuff you need to know.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3

Report 98

Report Journalism Privacy Enterprise 98

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

But that changed in subsequent months after the platform announced new capabilities and initiatives to ensure brand safety, including more human auditing and better technology. YouTube knew, however, that similar controversies would arise in 2019 given the UGC nature of the platform. This time, it was more prepared, and it shows.

YouTube 130

YouTube Branding Brand Comparison 130

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

Privacy 60

Privacy Mobile Ethics Conference 60

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. technology, wearables, and on-demand content are all on the rise. Photo by Thom on Unsplash. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”

Writing 211

Writing Communications Marketing B2B 211

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Meanwhile, 84 percent say A.I.

Creativity 80

Creativity Study Survey Advertising 80

PR 20/20

JULY 30, 2019

To kick off MAICON 2019, Paul Roetzer hit the audience with a stat that proves why it’s important to become and AI pioneer. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. His advice? That’s okay, just don’t hide from it.

Case Study 50

Case Study Privacy Technology Data 50

Sword and the Script

OCTOBER 29, 2019

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston.

Pitching 66

Pitching Analytics Enterprise System 66

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.). Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 116

Social Media Marketing Media Creativity 116

Doctor Spin

FEBRUARY 8, 2025

Heres what Steve Bannon told PBSs Frontline in 2019: Steve Bannon: The opposition party is the media. According to Clay Shirky, an American writer, consultant, and teacher on the social and economic effects of Internet technologies and journalism, there is no information overload only filter failure. Steve Bannon. Credit: Wikipedia.)

Strategy 103

Strategy Wikipedia Data Facebook 103