Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 157

Google Course Survey YouTube 157

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Waxing UnLyrical

MAY 17, 2019

For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019. The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace.

Trends 78

Trends Ethics Survey Data 78

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. She is an expert writer at Aussie Writings in such topics, as modern education, marketing, self-development and blogging.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 161

Company Tools Technology Software 161

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Or thereabouts. Platinum Equity’s $2.8

Internal 148

Internal International Tools Software 148

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. That’s up 17% from the same survey last year.”.

Survey 195

Survey Journalism Agency Report 195

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Communications 110

Communications Storytelling Analytics Web 110

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 13 Turning the classroom inside out The education market is rapidly being disrupted by technology.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. As such many of the PR tech vendors have brought features to the market for this purpose. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 13) January 3, 2019: Falcon.io.

Technology 14

Technology Company Software Marketing 14

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. Minor notes from the world of PR technology. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR.

Software 182

Software Tools Print Technology 182

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Sign up here.

Software 121

Software Analysis Data Technology 121

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Use a writing style that’s personal or journal-style writing. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

OCTOBER 15, 2024

For example, in 2019, Edelman partnered with Cision , which I covered in a monthly summary at the time. The authors write that the team evaluated five different aspects to decide which tools to include in the report. It is a fairly large firm, so chances are they probably use a lot of tools. social listening, media intelligence, etc.).

Report 142

Report Marketing Analysis Tools 142

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 117

Sports Advertising Advertising Survey 117

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. 2019 Webinar Benchmarks Report by On24.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.

Analytics 82

Analytics Report Technology Pitching 82

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). We will be making new investments over the coming months in talent and technology to advance the agency. It is very real technology that is infused into many of the devices and applications you use every day (e.g.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JANUARY 28, 2020

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. 8) History and backstory.

Software 130

Software Tools Publicity System 130

Sword and the Script

JUNE 18, 2024

And business spent lavishly on technology. He’s been writing a lot about how B2B marketing needs a makeover. An audacious email subject line that had an open rate of 60% in 2019, has an open rate of “marked as spam” today. Now we are through the pandemic, and businesses are still digesting all the tech they purchased.

B2B 164

B2B Government SMB Real Estate 164

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. technology, wearables, and on-demand content are all on the rise. What stood out to you as the most essential item in the 2019 Meeker Report? Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. in 2019, reaching a record $4.5 (Source: B2B Sales Cycles ).

Survey 183

Survey Marketing B2B Study 183

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” “I was able to provide immediate and exact research study details in our follow up, essentially writing the story for the reporter.” ” __. .” ” __.

Pitching 98

Pitching Company How To Study 98

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. A content marketer’s job is to create quality content that gets in front of readers organically.

SEO 128

SEO Strategy Google Engineering 128

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

MARCH 15, 2019

SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences. Shorten URLs. Until next time! Critical Mention. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain.

Meeting 98

Meeting Report Transportation Media 98

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 Krushan is a sales and marketing professional passionate about writing poems and anecdotes. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5

Branding 135

Branding Brand How To Radio 135