Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs. With no boundaries, everyone wins. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Business Wire

FEBRUARY 9, 2021

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. However, it only scratches the surface.

Financial 250

Financial Advertising Advertising Groups 250

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. For me, these courses help color in details I might have missed, get a different take on a subject where I have strong views, or get more familiar with a specific platform like AdWords.

Google 157

Google Course Survey YouTube 157

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . There’s a reason why influencer marketing is thriving in 2020.

Advertising 131

Advertising Advertising Marketing Privacy 131

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

Institute for Public Relations

MARCH 22, 2023

Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout. A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1.

Advertising 89

Advertising Advertising Social Media Media 89

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek.

Twitter 177

Twitter Advertising Advertising Report 177

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Media 113

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Agility PR Solutions

MAY 18, 2020

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […].

Crisis 171

Crisis Marketing Advertising Advertising 171

Agility PR Solutions

JULY 15, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 164

Study Advertising Advertising Industry 164

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Moving into 2020 it will be critical for content plans to include interactive content (video, GIFs, etc.)

Social Media 87

Social Media Trends Media Instagram 87

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. The post 2020 marketing budgets will make room for lots of social media ads appeared first on Agility PR Solutions.

Social Media 86

Social Media Retail Marketing Media 86

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. In 2020, 80% of marketers incorporated video into their organic efforts, and B2B companies are realizing that excluding video from the content mix is not a viable option. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri.

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

APRIL 28, 2020

The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the up and up. That’s according to the latest annual PR salary survey for 2020 published by PRWeek. If someone’s doing a great job, be sure to tell them.

Survey 101

Survey Publicity Agency Data 101

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Buzzstream

MARCH 31, 2020

Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. The post How Guest Posting Should Be Done In 2020 appeared first on BuzzStream. There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online.

SEO 124

SEO Google Hotels Blogging 124

Agility PR Solutions

JANUARY 1, 2020

According to the latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020. The post 2 in 3 companies will expand creative teams in first half of 2020 appeared first on Agility PR Solutions. In addition, 69 […].

Creativity 78

Creativity Company Advertising Advertising 78

Agility PR Solutions

OCTOBER 29, 2020

One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. The post How to reach and persuade voters in 2020 and beyond appeared first on Agility PR Solutions.

How To 78

How To Local Advertising Advertising 78

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Adam Driver. What’s your why?

Agency 161

Agency Meeting Retail Energy 161

5W PR

MARCH 21, 2025

Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising. Selection criteria for influencer partnerships should prioritize audience alignment over follower count.

Case Study 78

Case Study Measurement Reputation Study 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

JULY 17, 2020

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Copyright © 2020 Ann Wylie. But the real topic is the reader or what the reader can do, as the Silver Anvil Award-winning headlines below demonstrate. Here are three ways to do that: 1. Call out to the reader in the headline. “If

How To 192

How To Writing Training Survey 192

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. Reddit (expanding their ad options in 2020). But all this boycotting is masking another big issue bubbling up right below the surface.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. The post How Earned Media Will Impact 2020 Elections appeared first on Critical Mention - Media Monitoring. Top Ways the Media Impacts Politics with Online News.

Radio 77

Radio Media Television Social Media 77

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Moreover, brands must do their homework and demonstrate that they understand and respect the LGBTQ community, Finzel said.

Community 189

Community Brand Branding Advertising 189

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. This involves all of the channels that the organization is going to be using as a way to reach out to potential customers. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Stephen Waddington

SEPTEMBER 20, 2021

Anyone that was made redundant or furloughed at the outset of the pandemic in March and April 2020, had found employment by Spring 2021. However, responses to job advertisements and direct approaches have picked up, but candidates are only moving for more responsibility and recognition,” said Ijeoma. The summer is always quiet.

Employee 133

Employee Marketing Data Training 133

Sword and the Script

DECEMBER 17, 2019

4) Social media advertising as surround sound. “By If you like to be part of the Off Script series in 2020, I’m always on the lookout for people with strong – and well-reasoned – points of view about PR, marketing and everything in between. Lacey Ford. Read more: Should Marketing Be Held to a Higher Standard? Off Script No.

Marketing 87

Marketing Storytelling Interviews B2B 87

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Newsrooms have been cut back to the bone and journalists furloughed. Digital media is booming.

Government 151

Government Crisis Energy Community 151

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. This has to do with the older demographic that occupies Facebook, who aren’t usually looking for video advertisements.

Video 148

Video Brand Branding Instagram 148