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Nonprofit Local News Gains Steam

PRSay

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Opportunities for independent journalism.

Nonprofit 176
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Trends and Best Practices for Media Relations

PRSay

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Burger King's Moldy Whopper campaign from 2020 showcased BK's commitment to natural ingredients.

Examples 104
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13 stories about the future of news

Stephen Waddington

The Reuters Institute Digital News Report 2020 is a challenging read. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Local news on life support The COVID-19 disruption is likely to hit local news providers hardest, given their continuing dependence on both print and digital advertising.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively.