Business Wire

AUGUST 7, 2020

Earned media comes with a stamp of approval that brands cannot generate on their own. Earned media is considered some of the most valuable content an organization can generate.

Blogging 398

Blogging Media Relations Media Branding 398

Ronn Torossian

APRIL 29, 2020

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. The post Corporate Marketing in 2020 appeared first on.

Corporate 195

Corporate Marketing Education Trends 195

Ronn Torossian

FEBRUARY 17, 2020

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. The post Effective Client Service in 2020 appeared first on. In public relations, client […].

Branding 195

Branding Brand Publicity Agency 195

Business Wire

MARCH 12, 2020

Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire.

Marketing 363

Marketing Industry Branding Brand 363

Agility PR Solutions

JUNE 29, 2020

From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […].

Strategy 216

Strategy Social Media Branding Brand 216

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. year-on-year.

Financial 215

Financial Advertising Advertising Report 215

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? The post Pinterest Marketing in 2020: Selling on Pinterest appeared first on. While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads.

Pinterest 195

Pinterest Marketing Instagram Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. Today brand customers want an experience that is as frictionless as possible. It’s a driver of many workplace branding campaigns among cloud companies, as well as a fruitful story for tech PR generalists. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. This is particularly true for marketing, and the same applies to brand and corporate communications. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 154

Company Branding Brand Retail 154

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Branding Brand Marketing 138

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Communications 156

Communications B2B Web Conference 156

Agility PR Solutions

MARCH 2, 2020

The post Social platforms to watch in 2020—which ones should today’s brands be on without fail? In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., appeared first on Agility PR Solutions.

Branding 144

Branding Brand YouTube Social Media 144

Flack's Revenge

JANUARY 15, 2020

2020, the moment (Decade) of Truth. In 2020 it is a different moment of truth, a different kind of reckoning. Press releases with dodgy info can ding the brand You bolster your personal and agency brands as a credible source (and hopefully won’t wind up in a BuzzFeed article like the above).

Journalism 156

Journalism Ethics Customer Service Report 156

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. EMPOWERing Gender Diversity in Events” helped Bizzabo build brand visibility and align with diversity-conscious event and marketing decision-makers. Winners will be announced September 30 during a virtual awards ceremony.

Software 156

Software B2B Agency Company 156

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? September 16, 2020: 1PM ET. We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Measurement 370

Measurement Case Study Automotive Media 370

NewsWhip

MARCH 2, 2020

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. .

Facebook 166

Facebook Viral Analysis Web 166

Prowly

NOVEMBER 26, 2019

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.

SEO 163

SEO Content Marketing Digital PR Strategy 163

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Ronn Torossian

JANUARY 16, 2020

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help. Nike Scrambles to Save Face For decades now, a large focus of Nike’s […].

Crisis 300

Crisis Branding Brand Agency 300

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. When customers are engaging with your brand story within your owned media environment they are exposed to more of your content, messaging, and calls-to-action.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. The Firefly guide to shaping your reputation.

Reputation 133

Reputation Creativity Crisis Employee 133

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Television Branding 195

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Branding Brand Crisis Management 78

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 172

Reputation Crisis Branding Brand 172

Buzzstream

JANUARY 28, 2025

There has been a 34% increase in the search term digital PR since 2020 worldwide. The UK has seen a 49% increase since 2020, with a 9% increase in the past two years. The US has seen a 32% increase since 2020 and a 9% increase in the past two years. About 9% prioritize collaborations with Brand teams. Digital PR Growth 1.

Digital PR 71

Digital PR Branding Brand SEO 71

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

Agility PR Solutions

JULY 11, 2021

Looking to improve your brand reputation in 2021? With many businesses trying to kickstart their recovery from 2020, it is vital that you are […]. The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions.

Reputation 155

Reputation Branding Brand Publicity 155

Agility PR Solutions

MARCH 23, 2021

2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices.

Communications 161

Communications Branding Brand Trends 161

Agility PR Solutions

SEPTEMBER 27, 2020

Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from loyalty and customer engagement research consultancy Brand Keys.

Branding 155

Branding Brand Survey Study 155

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Branding 157

Branding Brand Marketing Sports 157