Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others.

Study 170

Study Branding Brand B2C 170

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. The Emus fought back.

Branding 157

Branding Brand Travel Crisis 157

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. But new models include a bespoke data platform, community as a service and performance driven public relations. It’s a group created by Hard Numbers’ founder Daryl Sparey. Headcount reflects the scale.

Agency 117

Agency SEO Groups Energy 117

Offleash

NOVEMBER 19, 2020

If Charles Dickens were writing “A Tale of Two Cities” in 2020, he might have changed “it was the best of times, it was the worst of times” to “it was the worst of times, no really, it was the worst of times.”. At Offleash, our technology clients depend on us to get their stories told and build their brands. By Joanna Kulesa.

Employee 100

Employee Agency Travel Community 100

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING.

Marketing 113

Marketing Instagram Media SEO 113

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Advanced, dynamic and direct ads targeted to communities and tribes.

Social Media 87

Social Media Trends Media Instagram 87

5W PR

AUGUST 28, 2020

Here are several tips that smart marketers can use to maximize shared media in 2020. With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Employ Hashtags. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you. I’m not trying to throw the baby out with the bath water.

SEO 124

SEO Google Hotels Blogging 124

NewsWhip

FEBRUARY 25, 2025

Like many problems for online publishers, it starts with understanding the communities involved. “Gone are the days of your local football team only being a community that lives within a certain town or certain postcode,” explains Jon Birchall, LADbible’s Director of Editorial Strategy. Enter NewsWhip.

Reddit 78

Reddit Community Film Sports 78

Waxing UnLyrical

DECEMBER 4, 2019

28, 27, 26, 25, 24 … Today marks exactly four weeks until 2020. None of it would have happened without the support of my community, colleagues, teachers, students, my family, and most of all, my late husband. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Public Affairs 18

Public Affairs Analytics Training LinkedIn 18

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. The first 24 hours are critical in establishing control over the narrative. Lack of Transparency Attempting to hide information or downplay serious issues often backfires.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

APRIL 13, 2021

At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2 billion in assets with annual grant-making in 2020 of $177 million.

Telecommunications 199

Telecommunications Community Ethics Financial 199

NewsWhip

MAY 8, 2020

Mental health narratives in 2020. This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Another way brands helped was to simply look after their workers.

Branding 142

Branding Brand Exercises Healthcare 142

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

DECEMBER 2, 2019

It’s a means of thinking out loud, sharing ideas, and building a community. We’ve all got a story about dodgy data or influencers over stretching and making daft demands of brands. A new survey is in the works for 2020. Blogging has become an important part of my life in the past decade.

Community 85

Community Survey Government Blogging 85

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

PRSay

NOVEMBER 20, 2020

million in 2020, making it the second-largest ethnic group in the country. has worked with Hispanic communities in the United States for more than 30 years, and has witnessed their growth firsthand. We sell coffee from Puerto Rico in both cities, but different brands and price points in each market.”. Que lengua?

Marketing 183

Marketing Airlines Groups Community 183

5W PR

MARCH 10, 2025

billion in 2020, showing a clear demand for educational playthings. Consider which educational partnerships might benefit your brand and how you can better collect and share success stories. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market.

Strategy 78

Strategy Education Video Storytelling 78

Karen Freberg

DECEMBER 23, 2020

We have all heard about the growing pains and wishes that 2020 would end quickly. What 2020 has taught me is if you think you have seen it all – wait, anything can happen! 2020 has brought back social to social media. I am talking about the great community of Marketing Twitter. Why is this happening?

Social Media 78

Social Media Media Conference Community 78

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. 2020 isn’t off to the best start either.

Training 97

Training Branding Brand Fashion 97

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. But can a PR campaign pay for itself? More media, more money.

Study 234

Study Course SEO B2B 234

Karen Freberg

FEBRUARY 2, 2020

There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That is, yes.

Survey 144

Survey Measurement Public Affairs Storytelling 144

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Media Relations 179

Media Relations Media Print Software 179

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 158

Company Nonprofit Apparel Banking 158

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JUNE 6, 2020

Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. Should brands show up and engage people about this issue? Should brands show up and engage people about this issue? “…it How about now? Aina: “…Ms.

Branding 98

Branding Brand Fashion YouTube 98