Karen Freberg

FEBRUARY 2, 2020

There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. While Burger King was one of the dominant narratives, they certainly weren’t the only brand talked about in June.

Employee 147

Employee Viral Crisis Brand 147

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. now want to know, “How can we go viral?”. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. A new decade is upon us. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

Branding 78

Branding Brand Film Instagram 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .

Branding 78

Branding Brand Google Instagram 78

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. The discussion isn’t reserved to just political circles either. Experience matters.

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Survey Data Media Ethics 165

NewsWhip

SEPTEMBER 1, 2022

It enabled us to look back at the Euros in 2020 and the World Cup in 2018 and not only explore peaks in online media volume, but also analyze which stories generated the most impact and social engagement. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament.

Branding 78

Branding Brand Data Viral 78

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms.

Video 98

Video Agency Strategy Marketing 98

5W PR

FEBRUARY 17, 2021

Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. Review the brand’s social media metrics to see what’s popular.

Consumer 97

Consumer Trends Viral Survey 97

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Branding Brand Facebook 68

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 88

Strategy Media Viral Trends 88

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Our post defined newsjacking as leveraging trending or breaking news to spotlight your brand and earn top-tier news coverage and links.

Pitching 62

Pitching Trends Google Data 62

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Branding Brand Crisis Communications 52

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” This kind of “social activation” has become commonplace for brands like Folgers. Thomas, we discussed a case study. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

MAY 15, 2020

.- based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication.

Viral 52

Viral Video Social Media Creativity 52

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. The top 11 crises of 2020.

Social Media 71

Social Media B2C Viral Trends 71

PRSay

DECEMBER 18, 2019

It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. His experience includes brand and reputation management, litigation PR, community relations, and crisis response.

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. — Weetabix (@weetabix) February 9, 2021.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MARCH 2, 2020

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. .

Facebook 166

Facebook Viral Analysis Web 166

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. Millions of impressions.

Social Media 179

Social Media Viral Company Media 179

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Branding 127

Branding Brand Instagram Video 127

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Black Pride.

Communications 199

Communications Viral Fashion Public Affairs 199

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020. January 11th 2020. Week 3: January 13th – 19th 2020. Engagements.

Journalism 163

Journalism Writing Viral Report 163

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Viral Marketing 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 103

Ethics Trends Social Media SEO 103

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. looks in her BrightonSEO 2020 talk, below, too. You also never need that much background on a client unless it’s a release on the brand itself.

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Pitching Writing Digital PR How To 164