PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. Digital Out of Home (DOOH), ads on digital signs in subways, airports, shopping centers, and more, will step into the spotlight in 2020. In 2020, everyone will be talking about ACR data.

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19.

Corporate 113

Corporate Communications Government Crisis 113

Shift Communications

JANUARY 30, 2020

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. In the new era of activism and ‘conscious capitalism’ the communications function needs to help brands figure out how to not only align to, but show real, demonstrable action around doing good.

Corporate 97

Corporate Communications Creativity Report 97

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

NewsWhip

AUGUST 13, 2019

The post The Sanders and Warren effect: 2020 and corporate critiques appeared first on NewsWhip.

Corporate 102

Corporate Journalism Brand Branding 102

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 114

Communications Strategy Publicity Crisis Communications 114

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. The second principle, which recommends measuring communications outcomes rather than just outputs, “is particularly important for us,” he said.

Measurement 174

Measurement Communications Banking Survey 174

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Should corporate leaders share their own beliefs? Should businesses address these movements?

System 158

System Community Social Media Employee 158

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The audience.

Internal 189

Internal International Data Communications 189

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need.

Software 176

Software Measurement B2B Training 176

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. DEI executive communications will only become more, not less, important as the issue becomes more scrutinized, nuanced and controversial.

Communications 133

Communications Ethics Corporate Conference 133

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. Edelman’s 2020 Trust Barometer, published on Jan. Edelman’s 2020 Trust Barometer, published on Jan.

Crisis 152

Crisis Company Communications Government 152

Sword and the Script

DECEMBER 29, 2020

45-plus Places to Find Communications and Public Relations Jobs. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR. Good riddance 2020!

SEO 119

SEO Software Resources Newspapers 119

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The year 2020 has been a big year for the Black Lives Matter movement with countless news stations talking about BLM protests and police reform.

Examples 130

Examples Transportation Media Tourism 130

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 151

Survey Communications Measurement International 151

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

AUGUST 18, 2020

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” Professional communicators that have worked on similar messages know these things go through all sorts of review. Often the final result reflects an executive preference, but the communicator becomes the conduit. Through a lens.

Ethics 123

Ethics Communications Survey Corporate 123

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. 6 attack on the U.S.

Report 176

Report Company Government Conference 176

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 139

Trends Communications Conference Leadership 139

ImPRessions - Crenshaw Communications

APRIL 1, 2021

Pretty impressive for an app that started only a year ago in March of 2020. The corporate presence is there, but through company executives and founders, not logos. The post PR, Clubhouse, And The Coming Social Audio Wave appeared first on Crenshaw Communications. No metrics, no worries. As for metrics, there really aren’t any.

Leadership 321

Leadership Conference Sports Meeting 321

Sword and the Script

AUGUST 9, 2022

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

Communications 177

Communications Survey Employee Measurement 177

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Sure, we all have organizational values.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

PRSay

JULY 1, 2022

million in 2020, according to Pew Research Center. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. We urged communications professionals to “maintain an open flow of communications once you know the story.”

Handbook 192

Handbook Publicity Newspapers Television 192

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

Corporate 88

Corporate Employee B2C International 88

Barokas

JANUARY 15, 2020

The foundation of good communication, a building block of any successful relationship. This happens in corporate messaging all the time. A concise, relatable brand message is the cornerstone of strategic communications. As you look toward all that 2020 holds for your company, consider a refresh on your messaging.

Communications 78

Communications Groups Engineering Analysis 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 134

Survey Communications Ethics Measurement 134

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 16, 2020

So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. Bridging the gap of human connection that goes beyond economic and corporate status.”

Storytelling 136

Storytelling Communications Survey Case Study 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124