Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 114

Communications Strategy Publicity Crisis Communications 114

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. The post What we are missing about Deepfakes and Fake News in 2020?

Ethics 23

Ethics Technology Financial Banking 23

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent.

System 158

System Community Social Media Employee 158

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 151

Survey Communications Measurement Internal 151

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 134

Survey Communications Ethics Measurement 134

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. She always improves my work.

Government 103

Government Education Print Ethics 103

Barokas

JANUARY 9, 2020

Happy 2020 to all of our No BS blog readers. Looking back now, it’s a safe bet that a focus on sound business fundaments vs. an all out focus on growth will be a hot topic in 2020. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”.

Ethics 78

Ethics Storytelling Reputation Blogging 78

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Authentic Comms | Adam Driver | April 2020. Strategic, pragmatic, authentic communication.

Agency 161

Agency Meeting Retail Energy 161

PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics.

Telecommunications 199

Telecommunications Community Ethics Financial 199

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report. Last year, we created a pledge for how communications professionals can help fight false news.

Journalism 158

Journalism Survey Ethics Report 158

Ethical Voices

AUGUST 29, 2022

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. ” I brought up the PRSA Code of Ethics.

Ethics 93

Ethics Groups Handbook Education 93

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

NOVEMBER 10, 2020

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. ” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors.

Meeting 153

Meeting Leadership Energy Ethics 153

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. So, what do PR people think about media and bias?

Survey 165

Survey Data Media Ethics 165

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Six in 10 comms pros face ethical challenges.

Creativity 99

Creativity Study Ethics Publicity 99

PRSay

MAY 4, 2021

Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting mental imprints on people. Michael Cherenson, APR, Fellow PRSA, is executive vice president, Success Communications Group. Mitigating misinformation.

Publicity 173

Publicity Handbook Ethics Study 173

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020. The Page Society, also known as the Arthur W.

Report 64

Report Communications Public Affairs Ethics 64

Sword and the Script

JUNE 11, 2020

What’s the number one challenge facing communications and PR professionals? Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey. Traditionally, the annual survey has pointed to “budget” as the top challenged, but that shifted this year. to 1:00 p.m. to 1:00 p.m.

Survey 98

Survey Ethics Media Relations Report 98

PRSay

AUGUST 13, 2020

During the 19 th century, abolitionists, suffragettes, temperance unions and labor groups acted as strategic communicators, using dramatic events, the news media and strategic alliances to influence opinion and bring about reforms. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 190

System Public Affairs Employee Nonprofit 190

Wadds Inc.

AUGUST 13, 2024

Progress for black practitioners working in communications and public relations in the UK has been limited since 2020 according to a report published by the UK Black Comms Network. The management science supporting diversity in corporate communications and public relations teams was established in the 1990s.

Publicity 98

Publicity Ethics Training Corporate 98

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Improve your PR campaigns with Prowly!

Examples 104

Examples How To Product Launch Print 104

PRSay

DECEMBER 3, 2020

During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Her goal was to take the test in June 2020. Both the Panel Presentation and Examination for APR are now offered virtually.

Study 158

Study Public Affairs Course International 158

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent.

Ethics 84

Ethics Government Survey Technology 84

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Communicate without remorse, and with a lot of bias and without supporting evidence; you’ll get attention but not my approval or loyalty.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 114

Survey Industry Leadership Study 114

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 156

Employee Software Survey Report 156

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

Ethics 82

Ethics Data Crisis Apparel 82