Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 117

B2B Consumer Marketing Survey 117

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

5W PR

AUGUST 28, 2020

Here are several tips that smart marketers can use to maximize shared media in 2020. With hashtags rising in popularity, communication experts can leverage their use on social media to expand an audience’s reach on social media and differentiate a brand from key competitors. Employ Hashtags. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Branding Brand B2C 170

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Absolut Vodka Another example of food and drink influencer marketing being done successfully is Absolut Vodkas award-winning campaign in 2020.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

Pitching 157

Pitching YouTube Company Community 157

Stephen Waddington

APRIL 10, 2020

Domestic disputes, worklife chaos, hyper connectivity fatigue and planning for Q4 2020 and 2021. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. Start planning for Q4 2020 and 2021 What comes next? Start planning for Q4 2020 and 2021.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. But can a PR campaign pay for itself? More media, more money.

Study 234

Study Course SEO B2B 234

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Reputation Us

JANUARY 13, 2020

2020 will be a wild ride! Just as communities have disaster plans, organizations must be prepared for shocking events in order to ward off a full collapse. What if painful and destructive aftershocks to the company’s people, customers, and community can be mitigated through preparation? Take a deep breath everyone.

Reputation 60

Reputation Crisis Insurance Insurance 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Communications Conversations

JUNE 2, 2021

People are “engaging”–but they’re doing it privately with friends and colleagues via text and private communities. But, that doesn’t mean your customers aren’t seeing and consuming your content. ” I’ve done a number of audits for bigger companies in 2020 and 2021. They may be!

Social Media 151

Social Media Marketing Media System 151

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 179

Study Communications Survey Pitching 179

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is embedded nearby.

Survey 143

Survey Measurement Public Affairs Storytelling 143

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. 2020 was the year we embrace the Internet.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. ” 2020 Brings A Leadership Test. They’re also answering to a customer base and workforce that want sensible action to protect communities. They know the price of inaction.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Stephen Waddington

APRIL 14, 2020

The disintermediation of media has also been accelerated by the crisis as consumers quarantining at home share content and connect with friends and family via messaging apps and social media. Tortoise Media , a slow news community founded by James Harding, former head of BBC News, has begun to take baby steps towards an alternative model.

Print 102

Print Newspapers Crisis Local 102

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 109

Media SEO Analytics Analysis 109

Newsfile

NOVEMBER 14, 2023

@starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them. Topical Lotions.

Technology 88

Technology Industry Consumer Brand 88

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Community building (27%).

Marketing 118

Marketing Data B2C Big Data 118

Communications Conversations

OCTOBER 29, 2014

People who (hopefully) care about the community they live in. Do I really need to consume news the moment it happens? And, I would argue most people don’t need to consume news at this torrid pace either. I mean, not until 2020 when that technology is invented But you know what? People with ethics.

Newspapers 152

Newspapers Print Local Instagram 152

Communications Conversations

AUGUST 11, 2020

I thought I’d ask my LinkedIn community that exact question. No one should be surprised by that claim in 2020. I’ve been using LinkedIn for going on 8-plus years now and I don’t think I’ve followed a hash tag ONCE in those 8 years. But, I’m just one person, right? What about the masses? People are lazy!

LinkedIn 200

LinkedIn Case Study Social Media Healthcare 200

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach.

Training 97

Training Branding Brand Fashion 97

Sword and the Script

AUGUST 9, 2022

Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “. In the years 2018, 2019 and 2020, the survey saw a majority of respondents cite a single answer as the top challenge.

Communications 176

Communications Survey Employee Measurement 176

Reputation Us

NOVEMBER 5, 2020

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. When people look back on 2020, they’ll remember that credit unions had their back.

Reputation 60

Reputation Community Local Meeting 60

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 109

Report Publicity Marketing Pitching 109

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). More than 4,400 exhibitors in 2020 attracted reporters from all over the world.

Automotive 91

Automotive Interviews Technology Mobile 91

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. First, it feeds the need for consumable content. Research where your potential customers like to spend their time online, what media they consume, who they listen to, and who they avoid.

Publicity 83

Publicity Small Business Advertising Advertising 83