Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 132

Software Wikipedia B2B Pitching 132

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. technologies. Source: Long Range Planning 1 Warner, K., & Wäger, M.

Financial 52

Financial eBook Journalism Big Data 52

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 140

Analysis Tools Software SMB 140

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 161

Software Marketing Leadership B2B 161

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards.

B2B 405

B2B Social Media Media Twitter 405

Offleash

NOVEMBER 1, 2023

Think of all the technology innovation we’ve witnessed over the past two decades. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. Our purpose is to make a mark on the world for our clients, colleagues, and our community.

Skype 122

Skype LinkedIn Media Training Agency 122

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020.

Privacy 88

Privacy B2B Pitching Analysis 88

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. Investment in its own communities is a key value for the BHM.

Financial 98

Financial Agency Publicity Case Study 98

Doctor Spin

OCTOBER 25, 2024

Stage 3: Engagement / Content & Community. About Digital Transformation “Digital transformation is an ongoing process using new digital technologies, with agility as the core mechanism for strategic renewal of an organization’s business model, collaborative approach, and culture.“ Research-Technology Management, 65, 11 — 17.

Leadership 52

Leadership eBook Technology Analytics 52

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). Read the full report here: State of PR 2020 via @MuckRack. The report was published in late May 2020.

Study 130

Study Publicity Survey International 130

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. More media, more money.

Study 234

Study Course SEO B2B 234

Karen Freberg

OCTOBER 13, 2019

Here is what I will be doing for Spring 2020: Facebook Blueprint Pilot Program. ” This actually was a big discussion in the #SMprofs community this past week. Integration into class materials. The big thing about certifications is that they should be connected to the material and learning objectives in the class you are teaching.

Social Media 72

Social Media Media Pinterest Education 72

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum. No reason was noted.

Publicity 123

Publicity Software Google Reddit 123

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Earned media is sexy.

Media Relations 145

Media Relations Media Print Software 145

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point? PR tech mentions.

SEO 129

SEO Content Marketing Marketing Software 129

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9

Media 104

Media SEO Analytics Analysis 104

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 90

Automotive Interviews Technology Mobile 90

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 120

Software Pitching Ethics Technology 120

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 164

Study Communications Survey Pitching 164

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. PR technology.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Second, on the list – an executive team that doesn’t understand communications – is closely related.

Survey 134

Survey Measurement System Education 134

Stephen Waddington

OCTOBER 21, 2021

According to the PRCA 2020 Census a fifth of the 97,300 practitioners that work in the industry attended a fee-paying school versus seven percent of the population. We’ve brought together a team of more than 25 leading practitioners to teach core skills, creativity, planning, financial management and technology.

Creativity 149

Creativity Industry Policies Mobile 149

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

B2B 110

B2B Consumer Marketing Survey 110

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Content picks from the PR tech community: . Meltwater wants to build its own Siri.

Software 84

Software Publicity Technology Data 84

NewsWhip

MAY 26, 2020

BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways? We’ve also incorporated the metrics we get from technologies like Spike into almost all our business development proposals. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors.

Groups 78

Groups Crisis Management Crisis Public Affairs 78