Contently - Strategy

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. In 2020, this is what matters.

SEO 129

SEO Content Marketing Marketing Google 129

Sword and the Script

JANUARY 21, 2025

I started a blog to provide hands-on learning about content marketing and social media. Second, this blog epitomizes what I do for clients; I practice what I preach: this is why PR and content marketing need each other. I started this blog in early 2009 after coming home from an overseas deployment. And I have.

Google 156

Google Course Survey YouTube 156

Inbound PR

JANUARY 24, 2020

2020 is here and I hope you are excited and ready for it. I also hope you've got your goals set up and if you work in marketing or PR, you have your work goals as well. So what should you expect in the world of content marketing in 2020? Content Marketing Focus Areas in 2020:

Infographics 79

Infographics Content Marketing Trends Marketing 79

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Onclusive

JUNE 24, 2020

So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 136

Content Marketing Marketing Advertising Advertising 136

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 164

SEO Content Marketing Marketing Software 164

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. To stay on top of other content marketing trends, subscribe to The Content Strategist and follow us on Instagram.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. It’s the status quo.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Contently - Strategy

AUGUST 19, 2020

That said, 2020 wasn’t exactly the best year to publish a book… and definitely not a book about university. A post shared by Pippa Stacey (@lifeofpippa) on Aug 10, 2020 at 11:00am PDT. ” Establishing trust through relatable content is crucial, but what’s the best way to do so? .

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Critical Mention

FEBRUARY 4, 2020

The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

NOVEMBER 5, 2024

3 reasons why Semrush acquiring Third Door Media is rock star content marketing play (Semrush acquired PR software provider Prowly in 2020). Cision names 10 PR experts and influencers to follow. Cision also has 10 bingeworthy PR podcasts to listen to. >>> Need help with B2B marcom – without draining your budget?

Software 156

Software Wikipedia B2B Pitching 156

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

OCTOBER 15, 2020

Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. And the six tips? I’ve embedded such a tweet below to make it easy. If you do read it, please do let me know what you think.

Content Marketing 99

Content Marketing Marketing Print Software 99

Critical Mention

SEPTEMBER 24, 2020

The year 2020 has been a big year for the Black Lives Matter movement with countless news stations talking about BLM protests and police reform. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 102

Content Marketing Marketing Conference Blogging 102

Sword and the Script

OCTOBER 22, 2020

Speaking about his analysis on the Marketing Over Coffee podcast , he points out that early in 2020, republished content was in the “single digits.” Then in May and June of 2020, the volume of recycled content jumps to as high as 30%. Need help with marketing or PR? We’re more than a proactive partner.

Content Marketing 94

Content Marketing Marketing Analysis Survey 94

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. We know, based on 2020, that nostalgia is trending. These were interesting to peruse on their own. 2 – Tie dye.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Cision

MAY 29, 2017

billion by 2020. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Offer Users Quality Content. Create Content That Your Audience Will Love. Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( Sarah Parker is the head of content marketing at Cision. You can watch the full recording of the panel discussion here.). A high bar for anything related to COVID-19.

Report 206

Report Media Pitching Trends 206

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 21, 2021

This was up from 50% in 2020.”. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. Happy New Year!

Marketing 216

Marketing Content Marketing Social Media Employee 216

Critical Mention

DECEMBER 9, 2019

Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. The Hollywood Foreign Press Association (HFPA) , comprised of 90 notable journalists from around the world, announced the nominees for the annual Golden Globes Awards, held on January, 5 2020. Share Tweet Share.

Analytics 91

Analytics Radio Sports Analysis 91

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 212

Marketing Strategy Communications Publicity 212

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 159

Blogging Software Google Content Marketing 159

PR in High Definition

MAY 26, 2020

The post What does the “Comms Brain” look like in 2020? Its speed over elegance, but never compromising quality or sensitivity. Extracts from this interview first appeared on Just.Marketing. appeared first on Firefly Communications.

Skype 96

Skype Mobile Interviews Tools 96

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The 2020 election will take the lion’s share of available space in general news coverage and likely permeate throughout the media landscape.

Marketing 78

Marketing Employee Trends Study 78

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Businesses are constantly seeking innovative strategies to enhance their online presence.

SEO 246

SEO Engineering Google YouTube 246

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 168

B2B Study Blogging Survey 168