Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 160

Blogging Software Google Content Marketing 160

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( A high bar for anything related to COVID-19. Sarah Parker is the head of content marketing at Cision. You can watch the full recording of the panel discussion here.).

Report 206

Report Media Pitching Trends 206

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Top tactics in PR and comms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 5.

B2B 169

B2B Study Blogging Survey 169

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications.

Marketing 78

Marketing Employee Trends Study 78

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 212

Marketing Strategy Communications Publicity 212

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 114

Survey Industry Leadership Study 114

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? . * * * Have a public relations resource you’d like me to check out and consider listing?

Resources 148

Resources Publicity Reddit Interviews 148

Critical Mention

JANUARY 24, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post How Earned Media Will Impact 2020 Elections appeared first on Critical Mention - Media Monitoring.

Radio 77

Radio Media Television Social Media 77

Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.

Strategy 64

Strategy Communications Marketing Social Media 64

Critical Mention

NOVEMBER 18, 2019

In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research.

Technology 173

Technology Publicity Software Pitching 173

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

Garrett Public Relations

JULY 31, 2022

After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Chances are you’ve probably heard economists say the U.S.

Publicity 101

Publicity Course Small Business B2B 101

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Who Does PR Report Currently? Put whatever the comms org reports aside for a moment: Who do you think #PR and comms shop *should* report to? Four options here (the limit).

Report 122

Report Publicity Survey B2B 122

Stephen Waddington

JULY 29, 2020

We also used the Martech 2020 database of tools labelled for PR, and other relevant tools from the 2019 list. The Martech project is an initiative developed by Scott Brinker to characterise marketing technology tools. Wordsmith does a similar job for content marketing. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from the firm’s last report which put the market at $4.8 billion in 2020. Email subscribers are essential for content marketing success . to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. Every new year comes with new PR tactics and strategies.

Communications 81

Communications Crisis Communications Media Public Affairs 81

Sword and the Script

APRIL 12, 2022

That’s up considerably from the 50 customers it announced in at the end of 2020. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We

Software 91

Software Pitching Measurement Enterprise 91

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. A strong brand should offer something that distinguishes it from competitors.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

MARCH 16, 2020

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. A post shared by Jamie Oliver (@jamieoliver) on Jan 30, 2020 at 12:03pm PST. View this post on Instagram. GatoradePartner. Dwayne “The Rock” Johnson. Liza Koshy.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 years, having joined in September of 2020. Million and Eyes the U.S. Since editorial coverage cannot be purchased, it can’t be controlled. Image credit: Pixabay.

Software 150

Software Case Study Advertising Advertising 150

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. If there is one positive, it’s that it provides a chance to take stock, analyse performance and returns, and make improvements before what could be a very difficult second half of 2020. from February to April.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Content picks. Media monitoring. Media relations.

Software 87

Software Case Study Pitching Technology 87

Critical Mention

MAY 21, 2020

Alex Vejar, Social Distancer (@AlexVReporting) May 20, 2020. For years, the brand has put out a contest for their Super Bowl ad to amateur filmmakers allowing social media outlets to crown the winner.” – Ignite Social Media. URFC #woso [link]. Brands Can Strategically Promote to Fans During Sporting Events.

Sports 111

Sports Social Media Media Groups 111

PR in High Definition

JULY 24, 2019

Think ‘more than media’. Plucking out media relations and assigning a PR agency to ‘generate coverage’ is just like eating some cake filling, with no cake. Thinking ‘media relations only’ is very limited and it lacks the ambition to fulfil the real potential and broaden the picture. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting.

Marketing 52

Marketing Technology International Internal 52

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 176

Media Relations Media Pitching Survey 176

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 119

Media Relations Report Industry SEO 119

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

This was up from 50% in 2020.”. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. cookies) is in its twilight which puts diminishes marketing reach and targeting. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Stephen Waddington

NOVEMBER 26, 2020

Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Point solutions are typically created by entrepreneurs to address an opportunity in the market. That must change.

Tools 175

Tools How To Agency SEO 175