Flack's Revenge

OCTOBER 15, 2020

And it’s 2020, so I get a pass on cussing. Perhaps proactive media relations will end for a time at the company, but skillful communication with key stakeholders, such as employees, investors and more is essential and fundamental to businesses’ success. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Facebook Trends 282

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.

Journalism 158

Journalism Survey Ethics Report 158

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 189

Journalism Real Estate Survey Report 189

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 151

Survey Communications Measurement International 151

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW?

Training 114

Training Trends Media Survey 114

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Most affected were local news outlets that are independently operated or owned by small media chains. Media outlets embrace new model.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S. The results?

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 134

Survey Communications Ethics Measurement 134

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Critical Mention

OCTOBER 15, 2020

As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. If 2020 taught us anything, it is that no matter how much you plan for something, sometimes the unexpected happens. Here are a few things to keep in mind as we head into the next few months.

Tourism 186

Tourism Radio Travel Social Media 186

Sword and the Script

OCTOBER 13, 2020

Successful blogs budget for distribution One of the primary motivations for corporate blogging in B2B marketing is to build an audience. The posts that perform well organically are often good candidates for paid media such as social media advertising , repurposing as sponsored content and paid email distribution.

B2B 169

B2B Study Blogging Survey 169

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. What kind of change? See you tomorrow.”.

eBook 187

eBook Policies Government Engineering 187

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

5W PR

APRIL 9, 2020

There used to be a time, not too long ago, when the only way that brands and corporations could get any media coverage was to go through news outlets and their journalists. The only way to get a good headline used to be to pitch to the news outlets directly with an excellent press release or an intriguing press conference.

Media 88

Media Corporate Study Conference 88

Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Utilize Your Earned Media Coverage.

Strategy 64

Strategy Communications Marketing Social Media 64

Reputation Us

JULY 28, 2021

For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations in 2020 and 2021, as well as offer implementable tactics to pursue.

Reputation 78

Reputation Crisis Corporate International 78

Reputation Us

JULY 28, 2021

For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations in 2020 and 2021, as well as offer implementable tactics to pursue.

Reputation 78

Reputation Crisis Corporate International 78

Critical Mention

NOVEMBER 18, 2019

In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units.

Report 122

Report Publicity Survey B2B 122

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Almost six months later the public relation profession is quite different. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The CIPR of State of the Profession survey was concluded before lockdown.

Survey 159

Survey Policies Community Crisis 159

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). Author: Jessica Muzik.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020.

Software 103

Software Study Pitching Analysis 103

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 10) Growing challenges of media relations.

Survey 107

Survey Marketing B2B Content Marketing 107

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. Another great way to get a better glance into what your audience likes and dislikes is by tracking Word Cloud metrics to see what related words are trending with your brand.

Branding 126

Branding Brand Storytelling Analytics 126

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research.

Technology 173

Technology Publicity Software Pitching 173

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. They act as a common, corporate language. Another history lesson.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JUNE 16, 2020

That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. Bridging the gap of human connection that goes beyond economic and corporate status.” A buzzword that results in corporate drivel.” Yet storytelling can mean different things to different people. A buzzword that makes me ill.

Storytelling 136

Storytelling Communications Survey Case Study 136

Sword and the Script

MARCH 7, 2023

Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. where he served as president and chief business officer.

Software 154

Software Analytics Technology Video 154

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> times Klear’s revenue in 2020. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Tools 103

Tools Survey Pitching Analytics 103

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 85

Blogging Publicity Marketing Survey 85

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 139

Trends Communications Conference Leadership 139

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021.

Technology 125

Technology Television Analytics Radio 125