Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization.

Social Media 198

Social Media Branding Brand Employee 198

Presspage

MARCH 10, 2021

As the majority of commuters still work from their homes ( half-year figures from 2020 show only 10 to 40% of passengers were traveling, compared to previous periods), disruptions impacted a smaller portion of the population but were an annoyance for passengers who needed to use the railroad service during those days.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

As the majority of commuters still work from their homes ( half-year figures from 2020 show only 10 to 40% of passengers were traveling, compared to previous periods), disruptions impacted a smaller portion of the population but were an annoyance for passengers who needed to use the railroad service during those days.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Corporate 195

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Most common comms measurement methods. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 151

Survey Communications Measurement Internal 151

5W PR

APRIL 28, 2025

The 2020 release of Cyberpunk 2077 serves as a prime example – CD Projekt Red’s stock value dropped by 29% in the weeks following launch due to widespread technical issues and perceived misleading marketing. Understanding the Impact of Gaming PR Crises When a game launch goes wrong, the consequences can be severe and long-lasting.

Crisis 78

Crisis Guidelines Community System 78

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Boards of such organizations are increasingly interested in their reputation value and want to understand how to measure it.

Reputation 78

Reputation Corporate Insurance Insurance 78

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. click image for higher resolution) 9.

Employee 156

Employee Software Survey Report 156

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. The company’s communications team found itself pivoting into crisis mode. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%.

Mobile 60

Mobile Public Affairs Government Conference 60

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce.

Employee 97

Employee Pinterest Resources System 97

PR in High Definition

JANUARY 23, 2020

And it’s our job as communication professionals to influence these experiences and make the most of interactions. With these multiple influences on your reputation you must ensure you’ve spoken to the right people in the business when creating your communication strategy for 2020. And have you asked the right questions?

Reputation 48

Reputation Handbook Exercises Groups 48

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. There are lots of exciting things in store already for 2020, and I am aiming to continue my goal in making an impact on the field with my work. Let’s make 2020 the best year yet! Stay tuned!

Social Media 56

Social Media Conference Travel Internal 56

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

DECEMBER 16, 2021

Speaking during Covid, one of the crisis communication specialists was a math teacher, my God, believe me, such a person should not be trusted with such task and when the media appoints a person who does not have the expertise, you will probably go looking for a person which will give you the expertise. In 4th place is "Elections".

Google 52

Google Engineering Sports Comparison 52

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Like the news media, the court of public opinion can be fickle and unforgiving.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

5W PR

MARCH 13, 2025

In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management. The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign.

Crisis 78

Crisis Examples Industry Crisis Management 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 124

Technology System Tools Government 124

Maxim Behar

DECEMBER 4, 2021

What are the main differences in your way of working before March 2020 and after? - The projects in crisis communication and digital marketing are dominating. as well as measuring the results of the PR activities. We learned how to work remotely, something unheard of before, and I see a lot of positives in this.

Newspapers 52

Newspapers Crisis Meeting Social Media 52

Sword and the Script

DECEMBER 10, 2024

. ~ Michelle McIntyre | President | Michelle McIntyre Communications LLC 11. Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. It’s time to show results and initiate efforts that measurably move the needle.

Marketing 216

Marketing Content Marketing Data Pitching 216