Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

5W PR

MARCH 13, 2025

In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management. Facebook’s 2018 Cambridge Analytica scandal shows the pitfalls of delayed response in the tech sector. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Steak-umm (@steak_umm) April 7, 2020. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 87

Measurement Survey Web Software 87

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Gallup reinforced this finding in their 2020 State of the American Workplace report : “Employees are willing to look and keep looking for a company that’s mission and culture reflect and reinforce their values.”.

Branding 183

Branding Brand Employee Study 183

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods.

Survey 151

Survey Communications Measurement International 151

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. 23% said measurement / ROI. I just started in an ambitious company with 10,000 employees and a comms team of two. 37% said cutting through the noise.

Communications 182

Communications Survey Education Leadership 182

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. 23% measuring results / ROI. 25% lack of employee experience. 23% measuring results / ROI.

Communications 176

Communications Survey Employee Measurement 176

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Baby boomers and members of Generation X spent decades in traditional workplaces prior to the pandemic disruptions that began in 2020. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 179

How To Employee Nonprofit Technology 179

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Blog: What is PR?

Survey 133

Survey Communications Ethics Measurement 133

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 9, 2024

In 2020, the company quietly went IPO raising $400 million. A new Gartner report suggests a better corporate intranet can help engage and retain employees. PR measurement evangelist Mark Weiner passed in December. Employee engagement. One Euro is currently worth $1.10 USD, so the ARR in dollars is ~$550 million.

Branding 172

Branding Brand Reddit Pitching 172

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. Download this PR Measurement Guide. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so.

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 117

Media Relations Report Industry SEO 117

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. That said, the communications world today is intensely disrupted.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? Ethical challenges are most common in consultancies and agencies when compared to other types of organizations.”.

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 103

Tools Survey Pitching Analytics 103

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business also scored well among those who know it best: their employees. Among the key findings, was that business is now the most trusted institution. survey respondents said the following: 61% trust business.

Government 152

Government Survey Ethics Media 152

Communications Conversations

APRIL 1, 2021

Ensure you know your audience, communicate with clarity, and measure your success. My faith is very important to me; it’s at the core of who I am and supersedes all my other identities (wife, mother, friend, employee, etc.). While 2020 was a year of upheaval for many, it allowed us to find freedom and peace.

Financial 148

Financial LinkedIn Groups Sports 148

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible.

Travel 103

Travel Technology Transportation Airlines 103

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications.

Crisis 78

Crisis Airlines Travel International 78

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.”

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 109

Media SEO Analytics Analysis 109

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. This is an agency model that covers a core group of employees supplemented by senior experts. What’s your reading on the industry’s ability to measure its success? This differentiates them from the holding group agencies.

Interviews 115

Interviews Agency Industry Measurement 115

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 211

Writing Communications Marketing B2B 211