Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Offleash

NOVEMBER 19, 2020

If Charles Dickens were writing “A Tale of Two Cities” in 2020, he might have changed “it was the best of times, it was the worst of times” to “it was the worst of times, no really, it was the worst of times.”. At Offleash, our technology clients depend on us to get their stories told and build their brands. By Joanna Kulesa.

Employee 100

Employee Agency Travel Community 100

PRSay

DECEMBER 17, 2020

Three-quarters of those now working from home say they have the technology, equipment and workspace they need. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide. On the downside, 65 percent of employees now teleworking say they feel less connected to their coworkers as a result.

Survey 193

Survey Employee Video Education 193

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point? Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187

Trends Communications Skype Employee 187

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

APRIL 8, 2020

Garland Stansell, APR, PRSA’s 2020 chair, says leaders must ensure that they, and their loved ones, are safe and are practicing social distancing and other prevention practices during the outbreak. . During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding.

How To 193

How To Crisis Employee Resources 193

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 148

Internal International Tools Software 148

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. This fixed hybrid schedule allows employees to plan their remote day however it suits their needs. Hybrid work improves work-life balance.

Employee 148

Employee Exercises Study Meeting 148

PRSay

NOVEMBER 10, 2020

The leaders I admire come in all forms — executives, volunteers, co-workers, employees, family members, coaches and clergy. None of us anticipated the amount of courage 2020 required or the countless challenges our members and their organizations faced. What’s the best leadership advice you’ve ever received?

Meeting 153

Meeting Leadership Energy Ethics 153

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Baby boomers and members of Generation X spent decades in traditional workplaces prior to the pandemic disruptions that began in 2020. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 179

How To Employee Nonprofit Technology 179

ImPRessions - Crenshaw Communications

MAY 8, 2017

Only 27% of agency leaders believe that it will “clearly and adequately” describe what we do by the year 2020, according to a sur vey of more than 1,000 senior public relations executives by the USC Annenberg Center for Public Relations and the Holmes Report. And there are some compelling reasons for PR professionals to say so.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees.

Software 169

Software B2B Employee Meeting 169

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world.

Mobile 129

Mobile Enterprise Employee Technology 129

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Pitch podcasts by noon.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware.

Crisis 146

Crisis Insurance Insurance Exercises 146

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 212

Marketing Content Marketing Data Social Media 212

Stephen Waddington

JUNE 30, 2020

Professional life before March 2020 was based on working nine to five, or more, in an office. Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. Employees have worked harder than ever to provide front line services. This is also unsustainable.

Crisis 125

Crisis Employee Creativity Education 125

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey.

Survey 133

Survey Communications Ethics Measurement 133

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Evolution and History of Media Kits. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 164

SEO Content Marketing Marketing Software 164

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. In 2020, the company quietly went IPO raising $400 million. Employee engagement.

Brand 172

Brand Branding Reddit Pitching 172

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

SEPTEMBER 16, 2020

What changes, if any, in strategy, services, and technology do they need to employ? As a result, only half said they would return to stores even after they were satisfied that it was safe, sanitized and where both shoppers and employees were required to wear facial masks. Two things did change for consumers who did return to stores.

Consumer 88

Consumer Trends Publicity Survey 88

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 158

Television Instagram Consumer Newspapers 158

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I wrote a product review of Agility PR in 2020 based on hands-on testing: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point. Minor notes from the world of PR technology. PR tech mentions.

Software 181

Software Tools Print Technology 181

Communications Conversations

OCTOBER 1, 2020

So, video, it and of itself, is hardly a trend in 2020. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Ling has interviewed docs, nurses and J&J employees about a number of topics around COVID and the vaccine the last six months. But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves.

Community 109

Community Banking Corporate Conference 109

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211